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Technology · Business & Marketing

Reddit Ads

business.reddithelp.com

Reddit Ads lets businesses advertise on Reddit. It offers carousel, image, video and conversation ads, and you can plan campaigns for sales, leads, traffic or app downloads.[1]

Reddit Ads is a dynamic online advertising platform offered by Reddit, enabling businesses to reach and engage with Reddit's diverse and active user community. With various ad formats, including promoted posts, video ads, and display ads, Reddit Ads allows advertisers to create targeted campaigns based on interests, subreddits, and user behavior. This platform provides a unique opportunity to connect with niche audiences and drive meaningful interactions.

Reddit Ads belongs toAdvertisingcategory.

Ad types

Carousel, image, video and conversation ads[1]

Campaign goals

Sales, leads, traffic or app downloads[1]

Tracking

A Reddit Pixel is installed on your site[1]

Reddit Pro

A free tool to track keywords and engage customers on Reddit[1]

140websites

use it — 5.5% of the 2,560 websites we scanned in the last 12 months

#5of 85

tools in its category seen in our scans (we recognize 234)

78public pages

on UptimeCard — open any of them to see how that site is doing

In short: a place to advertise where people discuss topics in communities. Start with the campaign checklist, add the Reddit Pixel, and set up billing to launch.[1]

5.39% of all websites we track run Reddit Ads▼ 0.02 points since 20 Sep

Should you use Reddit Ads?

The 10-second version, from the vendor’s own pages and what we see in our scans

Reddit Ads fits if…

  • You want your ads shown in the communities where people talk about your topic[1]
  • You want help from a person to plan your first campaign[1]

Look elsewhere if…

  • You want ads shown while people search for what you sell[2]Google Ads shows ads when someone searches for related terms.
  • You want to target by job title or industry[3]LinkedIn Ads offers this targeting.
No price list is shown on the pages read, so check costs inside Ads Manager before you commit a budget[1]

Reddit Ads next to two other ad networks

Other places to buy ads. Statements come from each vendor's own page; website counts are ours.

Reddit AdsGoogle AdsLinkedin Ads
What the vendor says
Campaign goalsSales, leads, traffic, app downloads[1]Search and site visitorsads on search results and related sites[2]Leads, awareness, events[3]
BillingNot stated on its home pagePay per clickwith cost-per-click bidding[2]Any budgetstop your ads at any time[3]
What we see in our scans
Websites running it1405.5% of 2,560 scanned sites1415.5% of 2,560 scanned sites1756.8% of 2,560 scanned sites
Typical page load time4.8 s69 public sites4.3 s✓48 public sites4.4 s107 public sites
Typical page weight3.2 MBtypical home page2.9 MB✓typical home page3.4 MBtypical home page
Security grade B or better35%6 of 17 graded sites score B or better19%3 of 16 graded sites score B or better45%✓13 of 29 graded sites score B or better

Only what each vendor page states.

  • Google Ads: Search and display ads, billed per click[2]
  • Linkedin Ads: Self-serve ads aimed at professionals[3]

Choose Reddit Ads if…

  • You want your ads next to community conversations[1]

Choose Google Ads if…

  • You want ads next to search results[2]

Choose Linkedin Ads if…

  • You sell to businesses and want to reach people by job function[3]
  • You want to send ads as direct messages[3]

How Reddit Ads sites protect themselves

Share of the 140 sites we scanned that run each protection

HSTS73% · 102 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA26% · 37 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management18% · 25 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Reddit Ads for

An estimate from UptimeCard's technology map of 69 public sites

Runs the whole site63 sites

accredible.com · acquia.com · affirm.com

Runs the marketing site4 sites

impact.com · nuacom.com · virtru.com

Runs a shop or catalog2 sites

montonio.com · sendcloud.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,560 websites · refreshed weekly

How Reddit Ads sites scoreout of 100 · hover or tap a score for details

46PerformancePooraverage site: 5087AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about 13% slower than the average site

Reddit Ads sites
4.8 s
All sites
4.3 s

Most Reddit Ads sites load in 3.5–6.6 s. Home page weight: 3.2 MB vs 3.3 MB for all sites. 69 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare36%
  • Amazon Web Services26%
  • Google Cloud9%
  • Fastly5%
  • Other24%
United States 55%Canada 27%Australia 1%

Who uses it?

Technology and Software is the biggest group

Technology and Software62%
Business Services12%
Software as a Service (SaaS)1.3× avg8%
E-commerce3%

Share of 78 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

35% of graded sites pass

6of 17 score B or better

Rates each site’s own security settings, not Reddit Ads. 17 public sites graded so far.

How Reddit Ads sites are built

Closest partners. The number says how many times more often the tool runs on Reddit Ads sites than on an average website. Hover a partner for its share of sites.

6sense9×Twitter Ads7×OneSignal6×Qualified6×Piwik PRO Core5×Microsoft Advertising5×TikTok Pixel5×Hotjar5×DoubleClick Floodlight4×

Stacks we see most. Tools that tend to run together with Reddit Ads on the same websites. The percentage is the share of all 140 Reddit Ads sites that run the whole stack.

13 stacks · swipe, drag or use the arrows
#1

Reddit Ads + Google Tag Manager + Facebook Pixel + Microsoft Advertising + Linkedin Insight Tag

38.6%54 of 140 sites
#2

Reddit Ads + Google Tag Manager + Microsoft Advertising + DoubleClick Floodlight + Piwik PRO Core

29.3%41 of 140 sites
#3

Reddit Ads + Facebook Pixel + Linkedin Insight Tag + DoubleClick Floodlight + Piwik PRO Core

20.7%29 of 140 sites
#4

Reddit Ads + Google Tag Manager + Linkedin Insight Tag + Piwik PRO Core + HubSpot

20%28 of 140 sites
#5

Reddit Ads + Microsoft Advertising + Linkedin Insight Tag + DoubleClick Floodlight + HubSpot

15.7%22 of 140 sites
#6

Reddit Ads + Google Tag Manager + Facebook Pixel + DoubleClick Floodlight + jsDelivr

14.3%20 of 140 sites
#7

Reddit Ads + Facebook Pixel + Microsoft Advertising + Piwik PRO Core + HubSpot

13.6%19 of 140 sites
#8

Reddit Ads + jsDelivr + OneSignal + 6sense + Qualified

4.3%6 of 140 sites
#9

Reddit Ads + jsDelivr + Amazon S3 + Marko + Qualified

4.3%6 of 140 sites
#10

Reddit Ads + 6sense + Marko + Qualified + Sentry

3.6%5 of 140 sites
#11

Reddit Ads + OneSignal + 6sense + Amazon S3 + Marko

2.9%4 of 140 sites
#12

Reddit Ads + Twitter Ads + OneSignal + Marko + Qualified

2.9%4 of 140 sites
#13

Reddit Ads + jsDelivr + Microsoft Clarity + 6sense + Sentry

2.9%4 of 140 sites

Usually installed alongside

The bigger the bubble, the more of the 140 Reddit Ads sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Analytics95%Facebook Pixel77%Linkedin Insight Tag65%Google Tag Manager94%Microsoft Advertising69%DoubleClick Floodlight41%Twitter Ads35%HubSpot36%OneSignal19%6sense18%
AnalyticsTag managerAdvertisingMarketing

Similar tools in its category

Advertising: 234 tools known, 85 seen in our scans

Prebid125 sitesAlternativeGoogle AdSense101 sitesAlternativeCriteo60 sitesAlternativeTaboola58 sitesAlternativePubMatic32 sitesAlternativeMarfeel31 sitesAlternativeGoogle Publisher Tag26 sitesAlternativeOpenX25 sitesAlternativeMicrosoft Advertising337 sitesUsed togetherDoubleClick Floodlight244 sitesUsed togetherLinkedin Ads175 sitesUsed togetherGoogle Ads141 sitesUsed together

How websites combine Reddit Ads with other tools

Relationships found on the websites that use it, from the same map status pages show.

Complements another tool 43Integrates with another 26

Websites using Reddit Ads

140 websites use Reddit Ads: 5.5% of the 2,560 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Who is behind Reddit Ads

From its own pages and public records, with sources

Reddit Ads

since 2005[4]

Questions about Reddit Ads

What ad types does Reddit offer?
Carousel, image, video and conversation ads.[1]
How do I get started?
Sign up for Reddit Ads, install the Reddit Pixel, add your billing, and optionally try Reddit Pro.[1]
Is there a free tool for businesses?
Reddit Pro is listed as a free solution to create a profile, track keywords and engage customers on Reddit.[1]
Can I talk to someone first?
Yes. The home page offers a chance to speak with an expert and a pre-meeting checklist.[1]
How many websites use Reddit Ads?
We found Reddit Ads on 140 of the 2,560 websites we scanned in the last 12 months (5.5%). 78 of them have a public status page.
What is Reddit Ads often used with?
Among the websites we scan, Reddit Ads is often found alongside Google Tag Manager (94.3% of its sites), Facebook Pixel (77.1% of its sites), Microsoft Advertising (68.6% of its sites).
What are the alternatives to Reddit Ads?
Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with Reddit Ads?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page