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Technology · Business & Marketing

Microsoft Advertising

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Microsoft Advertising sells search, display, video and shopping ads across Microsoft's network and partner search engines. Advertisers pay for clicks, with no minimum fee.[1]

Microsoft Advertising, formerly known as Bing Ads, is an advanced online advertising platform developed by Microsoft. It allows businesses to create, manage, and optimize paid search campaigns across the Bing, Yahoo, and AOL networks. With features like keyword targeting, audience insights, and performance analytics, Microsoft Advertising helps advertisers reach a diverse audience and drive high-quality traffic to their websites, ultimately boosting conversions and sales.

Microsoft Advertising belongs toAdvertisingcategory.

Minimum spend

No minimum fee[1]

Billing

You pay only for clicks[1]

Budget

Set by the day, under your control[1]

Search reach

Bing, Yahoo, DuckDuckGo and other search engines[1]

337websites

use it — 13.2% of the 2,555 websites we scanned in the last 12 months

#1of 85

tools in its category seen in our scans (we recognize 244)

138public pages

on UptimeCard — open any of them to see how that site is doing

In short: an extra place to buy search ads next to Google, with daily budgets and no minimum. Costs per click depend on your market, so test with a small budget.[1]

13.7% of all websites we track run Microsoft Advertising▼ 0.03 points since 20 Sep

Should you use Microsoft Advertising?

The 10-second version, from the vendor’s own pages and what we see in our scans

Microsoft Advertising fits if…

  • You want to reach people searching on Bing and partner search engines[1]
  • You want to start small with a daily budget and pay only for clicks[1]
Pay-per-click means costs rise with clicks, so set a daily budget[1]

How Microsoft Advertising sites protect themselves

Share of the 337 sites we scanned that run each protection

HSTS73% · 245 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA29% · 99 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management19% · 64 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Microsoft Advertising for

An estimate from UptimeCard's technology map of 122 public sites

Runs the whole site115 sites

accredible.com · amplitude.com · aplos.com

Runs the marketing site6 sites

appspace.com · autotrader.nl · demio.com

Runs a shop or catalog1 sites

easyship.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Microsoft Advertising sites scoreout of 100 · hover or tap a score for details

42PerformancePooraverage site: 5088AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

Microsoft Advertising sites
4.5 s
All sites
4.3 s

Most Microsoft Advertising sites load in 3.3–6.6 s. Home page weight: 3.6 MB vs 3.3 MB for all sites. 124 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare38%
  • Amazon Web Services34%
  • Google Cloud7%
  • Fastly2%
  • Other20%
United States 57%Canada 27%Germany 4%

Who uses it?

Technology and Software is the biggest group

Technology and Software59%
Business Services15%
Educational Resources4%
Software as a Service (SaaS)4%

Share of 138 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

26% of graded sites pass

10of 38 score B or better

Rates each site’s own security settings, not Microsoft Advertising. 38 public sites graded so far.

How Microsoft Advertising sites are built

Closest partners. The number says how many times more often the tool runs on Microsoft Advertising sites than on an average website. Hover a partner for its share of sites.

Piwik PRO Core6×Reddit Ads5×Marketo4×TikTok Pixel4×Twitter Ads3×Microsoft Clarity3×Facebook Pixel3×DoubleClick Floodlight3×HubSpot Analytics3×

Stacks we see most. Tools that tend to run together with Microsoft Advertising on the same websites. The percentage is the share of all 337 Microsoft Advertising sites that run the whole stack.

9 stacks · swipe, drag or use the arrows
#1

Microsoft Advertising + Google Analytics + Linkedin Insight Tag + Piwik PRO Core + DoubleClick Floodlight

19.9%67 of 337 sites
#2

Microsoft Advertising + Google Tag Manager + Facebook Pixel + Piwik PRO Core + DoubleClick Floodlight

17.8%60 of 337 sites
#3

Microsoft Advertising + Google Tag Manager + Facebook Pixel + Linkedin Insight Tag + Reddit Ads

16%54 of 337 sites
#4

Microsoft Advertising + Google Tag Manager + Linkedin Insight Tag + Piwik PRO Core + HubSpot

14.5%49 of 337 sites
#5

Microsoft Advertising + Google Analytics + Facebook Pixel + Piwik PRO Core + Reddit Ads

11%37 of 337 sites
#6

Microsoft Advertising + Google Analytics + Facebook Pixel + Linkedin Insight Tag + HubSpot

11%37 of 337 sites
#7

Microsoft Advertising + Google Analytics + Reddit Ads + DoubleClick Floodlight + HubSpot

6.5%22 of 337 sites
#8

Microsoft Advertising + Google Tag Manager + Reddit Ads + DoubleClick Floodlight + jsDelivr

5.3%18 of 337 sites
#9

Microsoft Advertising + Microsoft Clarity + Tailwind CSS

2.1%7 of 337 sites

Usually installed alongside

The bigger the bubble, the more of the 337 Microsoft Advertising sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Analytics89%Facebook Pixel54%Linkedin Insight Tag43%Google Tag Manager82%Reddit Ads29%DoubleClick Floodlight26%Twitter Ads17%HubSpot23%Marketo14%OneTrust19%Cart Functionality17%
AnalyticsTag managerAdvertisingMarketingCookie consentOnline store

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

Google Ads140 sitesAlternativePrebid125 sitesAlternativeAmazon Advertising108 sitesAlternativeGoogle AdSense101 sitesAlternativePubMatic32 sitesAlternativeMarfeel31 sitesAlternativeGoogle Publisher Tag26 sitesAlternativeOpenX25 sitesAlternativeDoubleClick Floodlight244 sitesUsed togetherLinkedin Ads175 sitesUsed togetherReddit Ads140 sitesUsed togetherTwitter Ads127 sitesUsed together

How websites combine Microsoft Advertising with other tools

Relationships found on the websites that use it, from the same map status pages show.

Complements another tool 78Integrates with another 59Needs another tool 6Overlaps with another 1

Websites using Microsoft Advertising

337 websites use Microsoft Advertising: 13.2% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Questions about Microsoft Advertising

Is there a minimum spend?
Microsoft Advertising says there is no minimum fee.[1]
What ad types are available?
Performance Max, search, display, video and connected TV, and shopping campaigns.[1]
How am I billed?
You pay for clicks and can set a budget by the day.[1]
How many websites use Microsoft Advertising?
We found Microsoft Advertising on 337 of the 2,555 websites we scanned in the last 12 months (13.2%). 138 of them have a public status page.
What is Microsoft Advertising often used with?
Among the websites we scan, Microsoft Advertising is often found alongside Google Analytics (88.7% of its sites), Google Tag Manager (82.2% of its sites), Facebook Pixel (54.3% of its sites).
What are the alternatives to Microsoft Advertising?
Other advertising tools we recognize include DoubleClick Floodlight, Linkedin Ads, Google Ads, Reddit Ads.

Is your website built with Microsoft Advertising?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page