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Technology · Business & Marketing

Google Publisher Tag

developers.google.com

Google Publisher Tag (GPT) is a powerful ad tagging library designed for use with Google Ad Manager. It enables publishers to dynamically build ad requests and deliver personalized ads to their audience. GPT supports advanced ad formats and configurations, ensuring that ads are displayed efficiently and effectively. By providing detailed reporting and optimization features, GPT helps publishers maximize their ad revenue while maintaining a high-quality user experience.

Google Publisher Tag belongs toAdvertisingcategory.

26websites

use it — 1% of the 2,555 websites we scanned in the last 12 months

#18of 85

tools in its category seen in our scans (we recognize 244)

5public pages

on UptimeCard — open any of them to see how that site is doing

0.58% of all websites we track run Google Publisher Tag▲ 0.01 points since 20 Sep

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Google Publisher Tag sites scoreout of 100 · hover or tap a score for details

45PerformancePooraverage site: 5082AccessibilityGoodaverage site: 8969Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about 33% faster than the average site

Google Publisher Tag sites
2.9 s
All sites
4.3 s

Most Google Publisher Tag sites load in 2.6–4.6 s. Home page weight: 7.5 MB vs 3.3 MB for all sites. 5 public sites measured.

Who uses it?

E-commerce is the biggest group

E-commerce40%
Education20%
News20%
Technology and Software20%

Share of 5 classified public sites. “× average” compares with all 961 public sites.

How Google Publisher Tag sites are built

Closest partners. The number says how many times more often the tool runs on Google Publisher Tag sites than on an average website. Hover a partner for its share of sites.

DoubleClick for Publishers (DFP)98×Taboola10×Moment.js10×Funding Choices8×Criteo8×Prebid6×Lodash3×DoubleClick Floodlight2×Amazon CloudFront2×

Usually installed alongside

The bigger the bubble, the more of the 26 Google Publisher Tag sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager100%DoubleClick for Publishers (DFP)85%Prebid27%DoubleClick Floodlight23%Google Analytics65%Facebook Pixel15%Funding Choices50%OneTrust31%Cart Functionality23%
Tag managerAdvertisingAnalyticsCookie consentOnline store

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

Microsoft Advertising337 sitesAlternativeLinkedin Ads175 sitesAlternativeGoogle Ads140 sitesAlternativeReddit Ads140 sitesAlternativeTwitter Ads127 sitesAlternativeAmazon Advertising108 sitesAlternativeGoogle AdSense101 sitesAlternativetheTradeDesk70 sitesAlternativeDoubleClick Floodlight244 sitesUsed togetherPrebid125 sitesUsed togetherCriteo60 sitesUsed togetherTaboola58 sitesUsed together

How websites combine Google Publisher Tag with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 8Needs another tool 4

Websites using Google Publisher Tag

26 websites use Google Publisher Tag: 1% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Questions about Google Publisher Tag

How many websites use Google Publisher Tag?
We found Google Publisher Tag on 26 of the 2,555 websites we scanned in the last 12 months (1%). 5 of them have a public status page.
What is Google Publisher Tag often used with?
Among the websites we scan, Google Publisher Tag is often found alongside DoubleClick for Publishers (DFP) (84.6% of its sites), Funding Choices (50% of its sites), React (42.3% of its sites).
What are the alternatives to Google Publisher Tag?
Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with Google Publisher Tag?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page