Technology · Business & Marketing

Taboola

taboola.com

Taboola is a leading content discovery and native advertising platform designed to help publishers and advertisers engage their audiences effectively. Its technology recommends personalized content and ads to users based on their interests and behavior, driving higher engagement and conversion rates. Taboola's platform supports various ad formats, including sponsored content, video ads, and in-feed ads, ensuring a seamless and engaging user experience.

Taboola belongs toAdvertisingcategory.

How Taboola sites are built

Closest partners. The number says how many times more often the tool runs on Taboola sites than on an average website. Hover a partner for its share of sites.

OpenX18×comScore10×Criteo10×Amazon Advertising8×AppNexus7×Prebid7×Funding Choices6×Adobe Analytics6×Adobe Experience Platform Identity Service5×

Stacks we see most. Tools that tend to run together with Taboola on the same websites. The percentage is the share of all 58 Taboola sites that run the whole stack.

9 stacks · swipe, drag or use the arrows

#1

Taboola + Google Tag Manager + Funding Choices + Prebid + Amazon Advertising

19%11 of 58 sites

#2

Taboola + Google Analytics + Facebook Pixel + React + Microsoft Advertising

12.1%7 of 58 sites

#3

Taboola + Google Tag Manager + React + Prebid + OneTrust

12.1%7 of 58 sites

#4

Taboola + Google Analytics + React + Amazon Advertising + Next.js

12.1%7 of 58 sites

#5

Taboola + Google Analytics + Funding Choices + Amazon Advertising + Criteo

10.3%6 of 58 sites

#6

Taboola + Google Tag Manager + Prebid + Adobe Analytics + Adobe Experience Platform Identity Service

10.3%6 of 58 sites

#7

Taboola + Google Tag Manager + Funding Choices + Criteo + OpenX

10.3%6 of 58 sites

#8

Taboola + Google Analytics + Prebid + Amazon Advertising + Adobe Analytics

8.6%5 of 58 sites

#9

Taboola + Facebook Pixel + Microsoft Advertising + Criteo + Microsoft Clarity

6.9%4 of 58 sites

Usually installed alongside

The bigger the bubble, the more of the 58 Taboola sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

90%Google Tag Manager

76%Google Analytics

41%

40%

38%

35%

33%

29%

26%

Google Tag Manager90%Google Analytics76%Facebook Pixel41%comScore22%Cart Functionality40%Funding Choices38%OneTrust26%Prebid35%Amazon Advertising33%Microsoft Advertising29%

Website	Industry	Hosted	Load time · size	Scores ⓘ	Status
Superlógicasuperlogica.com	Technology and Software	United StatesAmazon.com, Inc.	4.3 s · 8.7 MB	P32A80B77S100
Kartekarte.io	Technology and Software	United StatesAmazon.com, Inc.	10.4 s · 19.9 MB	P30A91B93S100
Earth Breezeearthbreeze.com	Eco-friendly Products	CanadaCloudflare, Inc.	–	–

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

• Superlógicasuperlogica.comTechnology and SoftwareUnited States4.3 s · 8.7 MBP32A80B77S100
• Kartekarte.ioTechnology and SoftwareUnited States10.4 s · 19.9 MBP30A91B93S100
• Earth Breezeearthbreeze.comEco-friendly ProductsCanada–

How many websites use Taboola?

We found Taboola on 58 of the 2,560 websites we scanned in the last 12 months (2.3%). 3 of them have a public status page.

What is Taboola often used with?

Among the websites we scan, Taboola is often found alongside Google Tag Manager (89.7% of its sites), Google Analytics (75.9% of its sites), Facebook Pixel (41.4% of its sites).

What are the alternatives to Taboola?

Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.