Updated

Technology · Business & Marketing

PubMatic

pubmatic.com
SubscriptionPay as you go

PubMatic is an innovative company specializing in the development and implementation of online advertising software and strategies for the digital publishing and advertising industry. Its platform provides publishers with tools to maximize their ad revenue through real-time bidding, data-driven insights, and audience targeting. PubMatic's technology ensures efficient ad delivery and monetization across various devices and formats, helping publishers achieve optimal performance and revenue growth.

PubMatic belongs toAdvertisingcategory.

32websites

use it — 1.3% of the 2,555 websites we scanned in the last 12 months

#15of 85

tools in its category seen in our scans (we recognize 244)

1public pages

on UptimeCard — open any of them to see how that site is doing

0.83% of all websites we track run PubMatic

How PubMatic sites are built

Closest partners. The number says how many times more often the tool runs on PubMatic sites than on an average website. Hover a partner for its share of sites.

OpenX61×Adform48×Rubicon Project38×Snowplow Analytics25×Criteo24×AppNexus24×comScore15×Chartbeat13×Funding Choices12×

Stacks we see most. Tools that tend to run together with PubMatic on the same websites. The percentage is the share of all 32 PubMatic sites that run the whole stack.

7 stacks · swipe, drag or use the arrows
#1

PubMatic + Google Analytics + Funding Choices + OpenX + Criteo

37.5%12 of 32 sites
#2

PubMatic + Google Analytics + OpenX + Amazon Advertising + Prebid

28.1%9 of 32 sites
#3

PubMatic + Google Analytics + Criteo + Amazon Advertising + Snowplow Analytics

28.1%9 of 32 sites
#4

PubMatic + Funding Choices + OpenX + Amazon Advertising + Snowplow Analytics

25%8 of 32 sites
#5

PubMatic + Google Analytics + Funding Choices + AppNexus + Rubicon Project

25%8 of 32 sites
#6

PubMatic + Funding Choices + Criteo + Amazon Advertising + Prebid

21.9%7 of 32 sites
#7

PubMatic + OpenX + Criteo + Prebid + Snowplow Analytics

21.9%7 of 32 sites

Usually installed alongside

The bigger the bubble, the more of the 32 PubMatic sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager97%Google Analytics91%Snowplow Analytics41%comScore31%Funding Choices75%OpenX59%Criteo56%AppNexus50%Cart Functionality22%
Tag managerAnalyticsCookie consentAdvertisingOnline store

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

Microsoft Advertising337 sitesAlternativeDoubleClick Floodlight244 sitesAlternativeLinkedin Ads175 sitesAlternativeGoogle Ads140 sitesAlternativeReddit Ads140 sitesAlternativeTwitter Ads127 sitesAlternativeGoogle AdSense101 sitesAlternativetheTradeDesk70 sitesAlternativePrebid125 sitesUsed togetherAmazon Advertising108 sitesUsed togetherCriteo60 sitesUsed togetherTaboola58 sitesUsed together

Questions about PubMatic

How many websites use PubMatic?
We found PubMatic on 32 of the 2,555 websites we scanned in the last 12 months (1.3%). 1 of them have a public status page.
What is PubMatic often used with?
Among the websites we scan, PubMatic is often found alongside Google Analytics (90.6% of its sites), Funding Choices (75% of its sites), OpenX (59.4% of its sites).
What are the alternatives to PubMatic?
Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with PubMatic?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page