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Technology · Business & Marketing

Linkedin Ads

business.linkedin.com

LinkedIn Ads lets you run campaigns to generate leads, build brand awareness or promote events. You can target an audience by job title, function, industry and more.[1]

LinkedIn Ads is a sophisticated paid marketing tool that provides businesses with access to LinkedIn's extensive professional network. It offers various advertising options, including sponsored content, sponsored InMail, and text ads, allowing advertisers to target specific audiences based on job titles, industries, and other professional criteria. LinkedIn Ads is designed to drive brand awareness, lead generation, and engagement among a highly relevant and influential audience.

Linkedin Ads belongs toAdvertisingcategory.

Targeting

By job title, function, industry and more[1]

Ad formats

Sponsored Content, Sponsored Messaging and Dynamic Ads[1]

Pricing

Set by an ad auction and the activity you choose to pay for[2]

Budget

Start with any budget and stop your ads at any time[1]

175websites

use it — 6.9% of the 2,555 websites we scanned in the last 12 months

#3of 85

tools in its category seen in our scans (we recognize 244)

118public pages

on UptimeCard — open any of them to see how that site is doing

In short: a way to reach people by job title and industry. Costs come from an auction, so watch your bids: audiences that are in demand cost more to win.[2]

6.51% of all websites we track run Linkedin Ads▲ 0.02 points since 20 Sep

Should you use Linkedin Ads?

The 10-second version, from the vendor’s own pages and what we see in our scans

Linkedin Ads fits if…

  • You sell to businesses and want to target by job title, function or industry[1]
  • You want to start with a small budget and stop at any time[1]

Look elsewhere if…

  • You want to reach people at the moment they search for what you sell[3]Google Ads shows ads when someone searches for related terms.
What you are charged for depends on the campaign objective you pick[2]
The cost to win an auction rises with the bid and with how sought-after your audience is[2]

LinkedIn Ads next to two other ad networks

Other places to buy ads. Statements come from each vendor's own page; website counts are ours.

Linkedin AdsGoogle AdsMicrosoft Advertising
How you pay
BillingBy objectiveyou pay when the chosen event occurs[2]Pay per clickwith cost-per-click bidding[3]Pay per click✓no minimum fee[4]
Budget controlAny budgetstop your ads at any time[1]Daily budgetyou set the average per day[3]Daily budgetcontrol your own budget[4]
What we see in our scans
Websites running it1756.9% of 2,555 scanned sites1405.5% of 2,555 scanned sites33713.2% of 2,555 scanned sites
Typical page load time4.4 s107 public sites4.3 s✓48 public sites4.5 s124 public sites
Typical page weight3.4 MBtypical home page2.9 MB✓typical home page3.6 MBtypical home page
Security grade B or better45%✓13 of 29 graded sites score B or better19%3 of 16 graded sites score B or better26%10 of 38 graded sites score B or better

Only what each vendor page states.

  • Google Ads: Search and display ads, billed per click[3]
  • Microsoft Advertising: Search, display and video ads on Microsoft's network, with no minimum fee[4]

Choose Linkedin Ads if…

  • You want to target professionals by job title or industry[1]

Choose Google Ads if…

  • You want ads next to search results[3]

Choose Microsoft Advertising if…

  • You want search ads on Bing, Yahoo and DuckDuckGo[4]
  • You want display and native ads across MSN, Outlook and Edge[4]

Products

LinkedIn's ad platform and its tracking tag

LinkedIn Ads

This page

Self-serve ads for lead generation, brand awareness and events[1]

Campaign Manager

The ad platform where you create and run your campaigns[1]

LinkedIn Insight Tag

A code snippet on your site for conversions, retargeting and audience insight[5]

How Linkedin Ads sites protect themselves

Share of the 175 sites we scanned that run each protection

HSTS77% · 134 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA24% · 42 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management19% · 33 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Linkedin Ads for

An estimate from UptimeCard's technology map of 109 public sites

Runs the whole site79 sites

advapacs.com · altium.com · ansarada.com

Runs the marketing site26 sites

appfigures.com · asana.com · betconstruct.com

Runs a shop or catalog3 sites

intuitiveshipping.com · linxcommerce.com.br · returnflows.com

Hosts help, docs or support content1 sites

adereso.ai

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Linkedin Ads sites scoreout of 100 · hover or tap a score for details

49PerformancePooraverage site: 5090AccessibilityGoodaverage site: 8992Best practicesGoodaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

Linkedin Ads sites
4.4 s
All sites
4.3 s

Most Linkedin Ads sites load in 3.3–6.1 s. Home page weight: 3.4 MB vs 3.3 MB for all sites. 107 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare41%
  • Amazon Web Services25%
  • Fastly5%
  • Google Cloud3%
  • Other26%
United States 49%Canada 32%Germany 2%

Who uses it?

Technology and Software is the biggest group

Technology and Software62%
Business Services12%
Software as a Service (SaaS)1.5× avg9%
Educational Resources6%

Share of 118 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

45% of graded sites pass

13of 29 score B or better

Rates each site’s own security settings, not Linkedin Ads. 29 public sites graded so far.

How Linkedin Ads sites are built

Closest partners. The number says how many times more often the tool runs on Linkedin Ads sites than on an average website. Hover a partner for its share of sites.

Linkedin Insight Tag5×Amazon S33×DoubleClick Floodlight3×HubSpot Analytics3×HubSpot3×Reddit Ads3×Yoast SEO2×

Stacks we see most. Tools that tend to run together with Linkedin Ads on the same websites. The percentage is the share of all 175 Linkedin Ads sites that run the whole stack.

12 stacks · swipe, drag or use the arrows
#1

Linkedin Ads + Linkedin Insight Tag + Google Tag Manager + Cloudflare + DoubleClick Floodlight

19.4%34 of 175 sites
#2

Linkedin Ads + Linkedin Insight Tag + Google Analytics + Cloudflare + Facebook Pixel

18.3%32 of 175 sites
#3

Linkedin Ads + Linkedin Insight Tag + Google Tag Manager + WordPress + Yoast SEO

17.1%30 of 175 sites
#4

Linkedin Ads + Linkedin Insight Tag + Google Tag Manager + Facebook Pixel + jsDelivr

12.6%22 of 175 sites
#5

Linkedin Ads + Google Analytics + Cloudflare + DoubleClick Floodlight + HubSpot

9.7%17 of 175 sites
#6

Linkedin Ads + Google Analytics + Cloudflare + WordPress + Yoast SEO

9.1%16 of 175 sites
#7

Linkedin Ads + Google Tag Manager + Facebook Pixel + Microsoft Advertising + Reddit Ads

7.4%13 of 175 sites
#8

Linkedin Ads + Google Analytics + DoubleClick Floodlight + Microsoft Advertising + Piwik PRO Core

6.9%12 of 175 sites
#9

Linkedin Ads + Facebook Pixel + DoubleClick Floodlight + WordPress + Yoast SEO

4%7 of 175 sites
#10

Linkedin Ads + HubSpot + Microsoft Advertising + Reddit Ads + Piwik PRO Core

3.4%6 of 175 sites
#11

Linkedin Ads + Microsoft Advertising + jsDelivr + HubSpot Analytics + Piwik PRO Core

2.9%5 of 175 sites
#12

Linkedin Ads + HubSpot + WordPress + jsDelivr + Yoast SEO

2.3%4 of 175 sites

Usually installed alongside

The bigger the bubble, the more of the 175 Linkedin Ads sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Linkedin Insight Tag83%Google Analytics70%Facebook Pixel35%Google Tag Manager76%DoubleClick Floodlight27%Microsoft Advertising22%Reddit Ads14%HubSpot26%OneTrust21%Yoast SEO19%
AnalyticsTag managerAdvertisingMarketingCookie consentSearch visibility

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

Prebid125 sitesAlternativeAmazon Advertising108 sitesAlternativeGoogle AdSense101 sitesAlternativeCriteo60 sitesAlternativeTaboola58 sitesAlternativePubMatic32 sitesAlternativeMarfeel31 sitesAlternativeGoogle Publisher Tag26 sitesAlternativeMicrosoft Advertising337 sitesUsed togetherDoubleClick Floodlight244 sitesUsed togetherGoogle Ads140 sitesUsed togetherReddit Ads140 sitesUsed together

How websites combine Linkedin Ads with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 86Complements another tool 60Needs another tool 51Overlaps with another 3

Who is behind Linkedin Ads

From its own pages and public records, with sources

Operated by

LinkedIn Corporation[1]

since 2002[6]

Questions about Linkedin Ads

How much do LinkedIn ads cost?
LinkedIn lists no fixed price. Costs depend on the activity you pay for and an ad auction in which your bid competes with other advertisers.[2]
When am I charged?
When the billable event for your campaign objective occurs. For a website visit objective, that is when someone clicks the link to your website.[2]
Can I stop a campaign?
Yes. LinkedIn says you can start with any budget and stop your ads at any time.[1]
Where do I create a campaign?
In LinkedIn's ad platform, Campaign Manager.[1]
How many websites use Linkedin Ads?
We found Linkedin Ads on 175 of the 2,555 websites we scanned in the last 12 months (6.9%). 118 of them have a public status page.
What is Linkedin Ads often used with?
Among the websites we scan, Linkedin Ads is often found alongside Linkedin Insight Tag (82.9% of its sites), Google Tag Manager (76% of its sites), Google Analytics (70.3% of its sites).
What are the alternatives to Linkedin Ads?
Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Google Ads, Reddit Ads.

Is your website built with Linkedin Ads?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page