Technology · Business & Marketing

Criteo

criteo.com

Criteo is a leading provider of personalized retargeting solutions, working with internet retailers to deliver customized online display advertisements to consumers who have previously visited the advertiser's website. By using advanced machine learning algorithms and vast data sets, Criteo creates dynamic ads that reflect the interests and behaviors of individual users, resulting in higher engagement rates and improved conversion rates for advertisers.

Criteo belongs toAdvertisingRetargetingcategories.

How Criteo sites are built

Closest partners. The number says how many times more often the tool runs on Criteo sites than on an average website. Hover a partner for its share of sites.

OpenX27×PubMatic24×Snowplow Analytics16×AppNexus14×Taboola10×comScore10×Amazon Advertising9×Prebid9×Funding Choices8×

Stacks we see most. Tools that tend to run together with Criteo on the same websites. The percentage is the share of all 60 Criteo sites that run the whole stack.

11 stacks · swipe, drag or use the arrows

#1

Criteo + Google Analytics + Funding Choices + Prebid + Amazon Advertising

26.7%16 of 60 sites

#2

Criteo + Google Analytics + Funding Choices + PubMatic + OpenX

20%12 of 60 sites

#3

Criteo + Google Analytics + Amazon Advertising + PubMatic + Snowplow Analytics

15%9 of 60 sites

#4

Criteo + Google Analytics + Facebook Pixel + Microsoft Advertising + TikTok Pixel

15%9 of 60 sites

#5

Criteo + Prebid + Amazon Advertising + PubMatic + OpenX

13.3%8 of 60 sites

#6

Criteo + Funding Choices + Amazon Advertising + OpenX + Snowplow Analytics

13.3%8 of 60 sites

#7

Criteo + Facebook Pixel + Funding Choices + Prebid + Microsoft Clarity

10%6 of 60 sites

#8

Criteo + PubMatic + OpenX + Snowplow Analytics + comScore

10%6 of 60 sites

#9

Criteo + Facebook Pixel + TikTok Pixel + Twitter Ads + DigiCert

8.3%5 of 60 sites

#10

Criteo + Facebook Pixel + Microsoft Clarity + Microsoft Advertising + Next.js

8.3%5 of 60 sites

#11

Criteo + AppNexus + Microsoft Clarity + Microsoft Advertising + TikTok Pixel

6.7%4 of 60 sites

Usually installed alongside

The bigger the bubble, the more of the 60 Criteo sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

97%Google Tag Manager

90%Google Analytics

50%

47%

42%

40%

30%

28%

28%

Google Tag Manager97%Google Analytics90%Facebook Pixel50%Microsoft Clarity28%Funding Choices47%Prebid42%Amazon Advertising40%AppNexus30%Cart Functionality28%

How many websites use Criteo?

We found Criteo on 60 of the 2,555 websites we scanned in the last 12 months (2.4%).

What is Criteo often used with?

Among the websites we scan, Criteo is often found alongside Google Analytics (90% of its sites), Facebook Pixel (50% of its sites), Funding Choices (46.7% of its sites).

What are the alternatives to Criteo?

Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.