Technology · Business & Marketing

OpenX

openx.com

OpenX is a leading programmatic advertising technology company that provides a comprehensive platform for managing and optimizing digital ad campaigns. Its solutions include a real-time bidding exchange, ad server, and various data-driven tools for audience targeting and campaign performance analysis. OpenX's technology ensures efficient and effective ad delivery, helping advertisers and publishers maximize their revenue and reach their marketing goals.

OpenX belongs toAdvertisingcategory.

How OpenX sites are built

Closest partners. The number says how many times more often the tool runs on OpenX sites than on an average website. Hover a partner for its share of sites.

PubMatic61×Rubicon Project49×Snowplow Analytics29×Criteo27×AppNexus25×Taboola18×comScore15×Chartbeat14×Funding Choices13×

Usually installed alongside

The bigger the bubble, the more of the 25 OpenX sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

100%Google Tag Manager

88%Google Analytics

76%PubMatic

76%Funding Choices

64%Criteo

52%

48%

36%

Google Tag Manager100%Google Analytics88%Snowplow Analytics48%Facebook Pixel36%PubMatic76%Criteo64%Amazon Advertising52%Funding Choices76%Cart Functionality24%

How many websites use OpenX?

We found OpenX on 25 of the 2,555 websites we scanned in the last 12 months (1%).

What is OpenX often used with?

Among the websites we scan, OpenX is often found alongside Google Analytics (88% of its sites), Funding Choices (76% of its sites), PubMatic (76% of its sites).

What are the alternatives to OpenX?

Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.