How can I target an audience?

By keywords, interests, followers and location, among other options.

X says you can start with any budget, learn fast and scale up.

Can I talk to someone at X about ads?

Yes. The page offers a chance to connect with an X Ads specialist.

How many websites use Twitter Ads?

We found Twitter Ads on 127 of the 2,555 websites we scanned in the last 12 months (5%). 47 of them have a public status page.

What is Twitter Ads often used with?

Among the websites we scan, Twitter Ads is often found alongside Google Analytics (92.1% of its sites), Google Tag Manager (86.6% of its sites), Facebook Pixel (71.7% of its sites).

What are the alternatives to Twitter Ads?

Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Updated1 Nov 2026 UTC

Technology · Business & Marketing

Twitter Ads

ads.twitter.com

SubscriptionPay as you go

X Ads, listed in our catalogue as Twitter Ads, is the advertising platform of X. You choose a goal such as sales, leads or website traffic, pick an audience and set a budget.^[1]

Twitter Ads is an advertising platform for Twitter 'microblogging' system.

Twitter Ads belongs toAdvertisingcategory.

Campaign goals

Sales, leads, website traffic, engagement, video views or app installs^[1]

Targeting

Keywords, interests, followers and location^[1]

Budget

Start with any budget and scale up^[1]

Help

Connect with an ads specialist^[1]

127websites

use it — 5% of the 2,555 websites we scanned in the last 12 months

#6of 85

tools in its category seen in our scans (we recognize 244)

47public pages

on UptimeCard — open any of them to see how that site is doing

In short: a way to put ads next to live conversations, with keyword and follower targeting. No prices are listed on the page read, so test with a small budget.^[1]

5.5% of all websites we track run Twitter Ads▼ 0.02 points since 20 Sep

Should you use Twitter Ads?

The 10-second version, from the vendor’s own pages and what we see in our scans

Twitter Ads fits if…

You want to reach people by keywords and the accounts they follow^[1]
You want to start small and adjust as results come in^[1]

Look elsewhere if…

You want to target professionals by job title or industry^[2]LinkedIn Ads offers this targeting.
You want ads shown while people search for what you sell^[3]Google Ads shows ads when someone searches for related terms.

The page read states no prices or billing model, so check costs in the ad manager before you commit a budget^[1]

X Ads next to two other social ad networks

Other places to buy ads. Statements come from each vendor's own page; website counts are ours.

	Twitter Ads	Linkedin Ads	Reddit Ads
What the vendor says
Campaign goals	Sales, leads, traffic, installs^[1]	Leads, awareness, events^[2]	Sales, leads, traffic, downloads^[4]
Budget	Any budgetlearn fast, then scale^[1]	Any budgetstop your ads at any time^[2]	Not stated on its home page
What we see in our scans
Websites running it	1275% of 2,555 scanned sites	1756.9% of 2,555 scanned sites	1405.5% of 2,555 scanned sites
Typical page load time	5.0 s39 public sites	4.4 s✓107 public sites	4.8 s69 public sites
Typical page weight	2.9 MB✓typical home page	3.4 MBtypical home page	3.2 MBtypical home page
Security grade B or better	—	45%✓13 of 29 graded sites score B or better	35%6 of 17 graded sites score B or better

Only what each vendor page states.

Linkedin Ads: Self-serve ads aimed at professionals^[2]
Reddit Ads: Ads placed in community conversations^[4]

Choose Twitter Ads if…

You want to target keywords and followers^[1]

Choose Linkedin Ads if…

You want to target professionals^[2]

Choose Reddit Ads if…

You want to track keywords and talk with customers in their communities^[4]
You want brand safety controls next to user-written posts^[4]

How Twitter Ads sites protect themselves

Share of the 127 sites we scanned that run each protection

HSTS79% · 100 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA24% · 30 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management17% · 22 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Twitter Ads for

An estimate from UptimeCard's technology map of 47 public sites

Runs the whole site39 sites

alchemy.com · appfigures.com · ashbyhq.com

Runs the marketing site7 sites

bitrise.io · cypress.io · flexera.com

Hosts help, docs or support content1 sites

jazzhr.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Twitter Ads sites scoreout of 100 · hover or tap a score for details

47PerformancePooraverage site: 5089AccessibilityGoodaverage site: 8992Best practicesGoodaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about 17% slower than the average site

Twitter Ads sites

5.0 s

All sites

4.3 s

Most Twitter Ads sites load in 2.8–7.4 s. Home page weight: 2.9 MB vs 3.3 MB for all sites. 39 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

Cloudflare43%
Amazon Web Services26%
Google Cloud9%
Fastly4%
Other19%

United States 60%Canada 34%

Who uses it?

Technology and Software is the biggest group

Technology and Software70%

Business Services9%

Software as a Service (SaaS)6%

Tech4%

Share of 47 classified public sites. “× average” compares with all 961 public sites.

How Twitter Ads sites are built

Closest partners. The number says how many times more often the tool runs on Twitter Ads sites than on an average website. Hover a partner for its share of sites.

TikTok Pixel8×

Reddit Ads7×

Facebook Pixel4×

Microsoft Advertising3×

Hotjar3×

Piwik PRO Core3×

Linkedin Insight Tag3×

DoubleClick Floodlight3×

Linkedin Ads2×

Stacks we see most. Tools that tend to run together with Twitter Ads on the same websites. The percentage is the share of all 127 Twitter Ads sites that run the whole stack.

8 stacks · swipe, drag or use the arrows

Twitter Ads + Google Tag Manager + Facebook Pixel + Linkedin Insight Tag + Reddit Ads

25.2%32 of 127 sites

Twitter Ads + Google Analytics + Facebook Pixel + Microsoft Advertising + Reddit Ads

22.8%29 of 127 sites

Twitter Ads + Google Analytics + Microsoft Advertising + DoubleClick Floodlight + Piwik PRO Core

17.3%22 of 127 sites

Twitter Ads + Google Analytics + Facebook Pixel + Linkedin Insight Tag + DoubleClick Floodlight

16.5%21 of 127 sites

Twitter Ads + Google Tag Manager + Linkedin Insight Tag + Microsoft Advertising + Piwik PRO Core

16.5%21 of 127 sites

Twitter Ads + Google Tag Manager + Facebook Pixel + Microsoft Advertising + DoubleClick Floodlight

14.2%18 of 127 sites

Twitter Ads + Google Tag Manager + Reddit Ads + DoubleClick Floodlight + Piwik PRO Core

12.6%16 of 127 sites

Twitter Ads + Google Analytics + Linkedin Insight Tag + Reddit Ads + Piwik PRO Core

11.8%15 of 127 sites

Usually installed alongside

The bigger the bubble, the more of the 127 Twitter Ads sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

92%Google Analytics

87%Google Tag Manager

72%Facebook Pixel

48%

46%

39%

27%

Google Analytics92%

Facebook Pixel72%

Linkedin Insight Tag48%

Google Tag Manager87%

Microsoft Advertising46%

Reddit Ads39%

DoubleClick Floodlight27%

HubSpot19%

OneTrust18%

AnalyticsTag managerAdvertisingMarketingCookie consent

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

Prebid125 sitesAlternative

Google AdSense101 sitesAlternative

AdRoll43 sitesAlternative

PubMatic32 sitesAlternative

Marfeel31 sitesAlternative

Google Publisher Tag26 sitesAlternative

OpenX25 sitesAlternative

DoubleClick for Publishers (DFP)22 sitesAlternative

Microsoft Advertising337 sitesUsed together

DoubleClick Floodlight244 sitesUsed together

Linkedin Ads175 sitesUsed together

Google Ads140 sitesUsed together

How websites combine Twitter Ads with other tools

Relationships found on the websites that use it, from the same map status pages show.

Complements another tool 28Integrates with another 12Needs another tool 2

Questions about Twitter Ads

What can I aim a campaign at?: Sales, leads, website traffic, engagement, video views or app installs.^[1]
How can I target an audience?: By keywords, interests, followers and location, among other options.^[1]
Can I start small?: X says you can start with any budget, learn fast and scale up.^[1]
Can I talk to someone at X about ads?: Yes. The page offers a chance to connect with an X Ads specialist.^[1]
How many websites use Twitter Ads?: We found Twitter Ads on 127 of the 2,555 websites we scanned in the last 12 months (5%). 47 of them have a public status page.
What is Twitter Ads often used with?: Among the websites we scan, Twitter Ads is often found alongside Google Analytics (92.1% of its sites), Google Tag Manager (86.6% of its sites), Facebook Pixel (71.7% of its sites).
What are the alternatives to Twitter Ads?: Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with Twitter Ads?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site free Create a status page