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Technology · Business & Marketing

AdRoll

adroll.com
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AdRoll is a comprehensive digital marketing technology platform specializing in retargeting and growth marketing. It helps businesses re-engage visitors who have left their websites without converting, by displaying personalized ads across various channels, including social media, display networks, and email. AdRoll's sophisticated machine learning algorithms and extensive data integrations enable precise audience targeting and campaign optimization, resulting in improved ROI and customer retention.

AdRoll belongs toAdvertisingRetargetingcategories.

43websites

use it — 1.7% of the 2,555 websites we scanned in the last 12 months

#14of 93

tools in its category seen in our scans (we recognize 264)

33public pages

on UptimeCard — open any of them to see how that site is doing

1.71% of all websites we track run AdRoll

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How AdRoll sites scoreout of 100 · hover or tap a score for details

49PerformancePooraverage site: 5088AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about 12% slower than the average site

AdRoll sites
4.8 s
All sites
4.3 s

Most AdRoll sites load in 3.5–6.6 s. Home page weight: 3.1 MB vs 3.3 MB for all sites. 30 public sites measured.

Where are they hosted?

Mostly Amazon Web Services and Cloudflare

  • Amazon Web Services39%
  • Cloudflare33%
  • Fastly9%
  • DigitalOcean3%
  • Other15%
United States 67%Canada 21%Germany 6%

Who uses it?

Technology and Software is the biggest group

Technology and Software70%
Business Services12%
Software as a Service (SaaS)9%
Educational Resources3%

Share of 33 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

30% of graded sites pass

3of 10 score B or better

Rates each site’s own security settings, not AdRoll. 10 public sites graded so far.

How AdRoll sites are built

Closest partners. The number says how many times more often the tool runs on AdRoll sites than on an average website. Hover a partner for its share of sites.

AdRoll CMP System59×Qualified6×Marketo5×Marko4×Piwik PRO Core4×HubSpot Analytics4×DoubleClick Floodlight4×Linkedin Insight Tag3×HubSpot3×

Stacks we see most. Tools that tend to run together with AdRoll on the same websites. The percentage is the share of all 43 AdRoll sites that run the whole stack.

9 stacks · swipe, drag or use the arrows
#1

AdRoll + Google Analytics + Facebook Pixel + Linkedin Insight Tag + Microsoft Advertising

25.6%11 of 43 sites
#2

AdRoll + Google Tag Manager + Facebook Pixel + Linkedin Insight Tag + jsDelivr

25.6%11 of 43 sites
#3

AdRoll + Google Tag Manager + Facebook Pixel + Microsoft Advertising + Piwik PRO Core

16.3%7 of 43 sites
#4

AdRoll + Google Analytics + DoubleClick Floodlight + Microsoft Advertising + Piwik PRO Core

16.3%7 of 43 sites
#5

AdRoll + Google Tag Manager + Linkedin Insight Tag + DoubleClick Floodlight + Microsoft Advertising

14%6 of 43 sites
#6

AdRoll + Google Analytics + Linkedin Insight Tag + AdRoll CMP System + HubSpot

14%6 of 43 sites
#7

AdRoll + Google Analytics + Facebook Pixel + WordPress + jsDelivr

14%6 of 43 sites
#8

AdRoll + Google Tag Manager + DoubleClick Floodlight + Piwik PRO Core + Marko

14%6 of 43 sites
#9

AdRoll + AdRoll CMP System + DoubleClick Floodlight + HubSpot + Microsoft Clarity

9.3%4 of 43 sites

Usually installed alongside

The bigger the bubble, the more of the 43 AdRoll sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Analytics81%Facebook Pixel56%Linkedin Insight Tag54%Google Tag Manager77%AdRoll CMP System40%DoubleClick Floodlight37%Microsoft Advertising35%Linkedin Ads21%HubSpot30%Qualified19%Marketo16%
AnalyticsTag managerCookie consentAdvertisingMarketing

Similar tools in its category

Advertising: 264 tools known, 93 seen in our scans

Google Ads140 sitesAlternativeTwitter Ads127 sitesAlternativePrebid125 sitesAlternativeAmazon Advertising108 sitesAlternativeGoogle AdSense101 sitesAlternativetheTradeDesk70 sitesAlternativeCriteo60 sitesAlternativeTaboola58 sitesAlternativeMicrosoft Advertising337 sitesUsed togetherDoubleClick Floodlight244 sitesUsed togetherLinkedin Ads175 sitesUsed togetherReddit Ads140 sitesUsed together

How websites combine AdRoll with other tools

Relationships found on the websites that use it, from the same map status pages show.

Complements another tool 30Integrates with another 11Needs another tool 8Overlaps with another 3

Websites using AdRoll

43 websites use AdRoll: 1.7% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Questions about AdRoll

How many websites use AdRoll?
We found AdRoll on 43 of the 2,555 websites we scanned in the last 12 months (1.7%). 33 of them have a public status page.
What is AdRoll often used with?
Among the websites we scan, AdRoll is often found alongside Google Analytics (81.4% of its sites), Google Tag Manager (76.7% of its sites), Facebook Pixel (55.8% of its sites).
What are the alternatives to AdRoll?
Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with AdRoll?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page