How many websites use DoubleClick for Publishers (DFP)?

We found DoubleClick for Publishers (DFP) on 22 of the 2,555 websites we scanned in the last 12 months (0.9%). 1 of them have a public status page.

What is DoubleClick for Publishers (DFP) often used with?

Among the websites we scan, DoubleClick for Publishers (DFP) is often found alongside Funding Choices (50% of its sites), React (45.5% of its sites), OneTrust (31.8% of its sites).

What are the alternatives to DoubleClick for Publishers (DFP)?

Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Updated1 Nov 2026 UTC

Technology · Business & Marketing

DoubleClick for Publishers (DFP)

google.com

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DoubleClick for Publishers (DFP), now known as Google Ad Manager, is a hosted ad serving platform that simplifies ad management for publishers. It offers a suite of tools for managing ad inventory, optimizing ad delivery, and maximizing revenue. DFP supports a variety of ad formats and provides advanced targeting, real-time reporting, and programmatic ad capabilities, making it a versatile and powerful solution for digital publishers.

DoubleClick for Publishers (DFP) belongs toAdvertisingcategory.

22websites

use it — 0.9% of the 2,555 websites we scanned in the last 12 months

#21of 85

tools in its category seen in our scans (we recognize 244)

1public pages

on UptimeCard — open any of them to see how that site is doing

0.53% of all websites we track run DoubleClick for Publishers (DFP)▲ 0.01 points since 20 Sep

How DoubleClick for Publishers (DFP) sites are built

Closest partners. The number says how many times more often the tool runs on DoubleClick for Publishers (DFP) sites than on an average website. Hover a partner for its share of sites.

Taboola12×

Moment.js12×

Criteo10×

Funding Choices8×

Prebid6×

Lodash4×

Bootstrap2×

Usually installed alongside

The bigger the bubble, the more of the 22 DoubleClick for Publishers (DFP) sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

100%Google Publisher Tag

100%Google Tag Manager

64%Google Analytics

50%

32%

Google Publisher Tag100%

Prebid27%

Taboola27%

Google Tag Manager100%

Google Analytics64%

Funding Choices50%

OneTrust32%

Cart Functionality27%

Varnish18%

AdvertisingTag managerAnalyticsCookie consentOnline storeSpeed and caching

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

Microsoft Advertising337 sitesAlternative

DoubleClick Floodlight244 sitesAlternative

Linkedin Ads175 sitesAlternative

Google Ads140 sitesAlternative

Reddit Ads140 sitesAlternative

Twitter Ads127 sitesAlternative

Amazon Advertising108 sitesAlternative

Google AdSense101 sitesAlternative

Prebid125 sitesUsed together

Criteo60 sitesUsed together

Taboola58 sitesUsed together

Google Publisher Tag26 sitesUsed together

Questions about DoubleClick for Publishers (DFP)

How many websites use DoubleClick for Publishers (DFP)?: We found DoubleClick for Publishers (DFP) on 22 of the 2,555 websites we scanned in the last 12 months (0.9%). 1 of them have a public status page.
What is DoubleClick for Publishers (DFP) often used with?: Among the websites we scan, DoubleClick for Publishers (DFP) is often found alongside Funding Choices (50% of its sites), React (45.5% of its sites), OneTrust (31.8% of its sites).
What are the alternatives to DoubleClick for Publishers (DFP)?: Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with DoubleClick for Publishers (DFP)?

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