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Technology · Analytics

HubSpot Analytics

hubspot.com

HubSpot Analytics is the reporting part of HubSpot's marketing software. The vendor describes built-in analytics, reports and dashboards for marketing campaigns.[1]

An integrated analytics solution within HubSpot's all-in-one marketing, sales, and customer service platform. HubSpot Analytics provides detailed insights into website performance, marketing campaigns, and customer interactions, helping businesses attract visitors, convert leads, and close deals through data-driven strategies.

HubSpot Analytics belongs toAnalyticscategory.

Campaign reports

Built-in analytics, reports and dashboards for marketing campaigns[1]

Plans

Hub products come in free and premium plans[1]

CRM

A free CRM sits alongside the marketing tools[1]

Data

Data management is a separate hub[1]

166websites

use it — 6.5% of the 2,555 websites we scanned in the last 12 months

#7of 133

tools in its category seen in our scans (we recognize 430)

121public pages

on UptimeCard — open any of them to see how that site is doing

In short: analytics that sit inside HubSpot's marketing tools, with free and premium plans. Check the plan tier before you rely on a report.[1]

10.41% of all websites we track run HubSpot Analytics▼ 0.03 points since 20 Sep

Should you use HubSpot Analytics?

The 10-second version, from the vendor’s own pages and what we see in our scans

HubSpot Analytics fits if…

  • You run campaigns in HubSpot and want the reports in the same tool[1]The dashboards cover campaign performance.
  • You want a free CRM with reports on top[1]The CRM is listed as free.

Look elsewhere if…

  • You want to see how visitors use your pages, not campaign results[2]Session recordings show what visitors do on a page.
What you can see depends on the plan you hold[1]

Products

The analytics belong to HubSpot's Marketing Hub and sit beside its other hubs

Marketing Hub

Holds the marketing analytics, reports and dashboards[1]

Data Hub

A separate hub for managing customer data[1]

HubSpot CRM

A free CRM tool[1]

How HubSpot Analytics sites protect themselves

Share of the 166 sites we scanned that run each protection

HSTS78% · 129 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

Cloudflare Bot Management33% · 54 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

reCAPTCHA20% · 33 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Protections add up, they do not replace each other: a site can run all of them.

What sites use HubSpot Analytics for

An estimate from UptimeCard's technology map of 107 public sites

Runs the marketing site92 sites

365retailmarkets.com · abeta.co.uk · amazee.io

Runs the whole site13 sites

clicksign.com · delinea.com · dracoon.com

Publishes a blog or resources1 sites

tritondigital.com

Runs a shop or catalog1 sites

easyship.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How HubSpot Analytics sites scoreout of 100 · hover or tap a score for details

50PerformanceLowaverage site: 5089AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

HubSpot Analytics sites
4.6 s
All sites
4.3 s

Most HubSpot Analytics sites load in 3.5–6.9 s. Home page weight: 3.2 MB vs 3.3 MB for all sites. 106 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare42%
  • Amazon Web Services23%
  • Fastly5%
  • Google Cloud2%
  • Other27%
United States 54%Canada 26%Netherlands 3%

Who uses it?

Software as a Service (SaaS) sites use HubSpot Analytics 1.7× more than average

Technology and Software67%
Software as a Service (SaaS)1.7× avg10%
Business Services9%
Educational Resources3%

Share of 121 classified public sites. “× average” compares with all 961 public sites.

How HubSpot Analytics sites are built

Closest partners. The number says how many times more often the tool runs on HubSpot Analytics sites than on an average website. Hover a partner for its share of sites.

HubSpot WordPress plugin15×HubSpot Chat14×HubSpot CMS Hub11×Goober10×DoubleClick Floodlight4×Reddit Ads4×Hotjar4×Piwik PRO Core4×Webflow3×

Stacks we see most. Tools that tend to run together with HubSpot Analytics on the same websites. The percentage is the share of all 166 HubSpot Analytics sites that run the whole stack.

11 stacks · swipe, drag or use the arrows
#1

HubSpot Analytics + Google Tag Manager + Linkedin Insight Tag + Microsoft Advertising + Piwik PRO Core

21.7%36 of 166 sites
#2

HubSpot Analytics + Google Tag Manager + Cloudflare + Linkedin Insight Tag + Facebook Pixel

20.5%34 of 166 sites
#3

HubSpot Analytics + Google Analytics + Cloudflare + Linkedin Insight Tag + DoubleClick Floodlight

20.5%34 of 166 sites
#4

HubSpot Analytics + Google Analytics + DoubleClick Floodlight + Microsoft Advertising + Piwik PRO Core

19.3%32 of 166 sites
#5

HubSpot Analytics + Google Analytics + Linkedin Insight Tag + Facebook Pixel + Microsoft Advertising

17.5%29 of 166 sites
#6

HubSpot Analytics + Google Tag Manager + Cloudflare + DoubleClick Floodlight + jsDelivr

13.9%23 of 166 sites
#7

HubSpot Analytics + Google Tag Manager + Facebook Pixel + DoubleClick Floodlight + Piwik PRO Core

13.3%22 of 166 sites
#8

HubSpot Analytics + Google Analytics + Cloudflare + Facebook Pixel + jsDelivr

12%20 of 166 sites
#9

HubSpot Analytics + Microsoft Advertising + jsDelivr + Piwik PRO Core + Reddit Ads

6%10 of 166 sites
#10

HubSpot Analytics + HubSpot Chat + WordPress + Yoast SEO + HubSpot WordPress plugin

3%5 of 166 sites
#11

HubSpot Analytics + WordPress + Reddit Ads + Hotjar + HubSpot WordPress plugin

2.4%4 of 166 sites

Usually installed alongside

The bigger the bubble, the more of the 166 HubSpot Analytics sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

HubSpot99%Google Tag Manager94%Google Analytics89%Linkedin Insight Tag55%Facebook Pixel43%DoubleClick Floodlight39%Microsoft Advertising34%Reddit Ads22%HubSpot Chat32%Yoast SEO15%HubSpot WordPress plugin14%Webflow13%
MarketingTag managerAnalyticsAdvertisingLive chatSearch visibilityPluginPage builder

Similar tools in its category

Analytics: 430 tools known, 133 seen in our scans

Cloudflare Browser Insights218 sitesAlternativeTikTok Pixel90 sitesAlternativeDatadog87 sitesAlternativeAdobe Analytics73 sitesAlternativecomScore55 sitesAlternativeSnowplow Analytics42 sitesAlternativeMatomo Analytics41 sitesAlternativeDynatrace36 sitesAlternativeGoogle Analytics1,368 sitesUsed togetherFacebook Pixel468 sitesUsed togetherLinkedin Insight Tag435 sitesUsed togetherMicrosoft Clarity234 sitesUsed together

How websites combine HubSpot Analytics with other tools

Relationships found on the websites that use it, from the same map status pages show.

Needs another tool 61Integrates with another 48Built on a platform 17Complements another tool 17Overlaps with another 16

Websites using HubSpot Analytics

166 websites use HubSpot Analytics: 6.5% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Who is behind HubSpot Analytics

From its own pages and public records, with sources

Operated by

HubSpot, Inc.[3]

CEO

Yamini R.[3]

Questions about HubSpot Analytics

Is HubSpot Analytics free?
The analytics sit in Marketing Hub, which has free and premium plans. Check the plan you hold for the reports you need.[1]
How many websites use HubSpot Analytics?
We found HubSpot Analytics on 166 of the 2,555 websites we scanned in the last 12 months (6.5%). 121 of them have a public status page.
What is HubSpot Analytics often used with?
Among the websites we scan, HubSpot Analytics is often found alongside Google Tag Manager (94% of its sites), Google Analytics (89.2% of its sites), Cloudflare (65.1% of its sites).
What are the alternatives to HubSpot Analytics?
Other analytics tools we recognize include Google Analytics, Facebook Pixel, Linkedin Insight Tag, Microsoft Clarity.

Is your website built with HubSpot Analytics?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page