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Technology · Analytics

Linkedin Insight Tag

business.linkedin.com

The LinkedIn Insight Tag is a code snippet added to a website. It lets LinkedIn advertisers measure conversions, retarget visitors and learn about the audience visiting the site.[1]

A lightweight JavaScript code that enables advanced tracking and analytics for LinkedIn advertising campaigns. It facilitates conversion tracking, retargeting, and detailed demographic insights about website visitors, helping businesses optimize their LinkedIn ad performance and understand their professional audience better.

Linkedin Insight Tag belongs toAnalyticscategory.

Tracks by default

Visits, URL, clicks, referrer, IP address and device details[1]

Matching

Uses LinkedIn cookies to match visitors to member accounts[1]

Install

Pasted in the site footer or through a tag manager[1]

435websites

use it — 17% of the 2,555 websites we scanned in the last 12 months

#3of 133

tools in its category seen in our scans (we recognize 430)

295public pages

on UptimeCard — open any of them to see how that site is doing

In short: worth installing only if you advertise on LinkedIn. It collects visitor data, so review the privacy rules that apply to your visitors first.[1]

17.91% of all websites we track run Linkedin Insight Tag

Should you use Linkedin Insight Tag?

The 10-second version, from the vendor’s own pages and what we see in our scans

Linkedin Insight Tag fits if…

  • You run LinkedIn ad campaigns and want to track website conversions[1]
  • You want to retarget website visitors through LinkedIn ads[1]
LinkedIn says to keep the tag off pages that handle health, financial or other sensitive data[1]
Depending on where you do business, data-protection rules may apply[1]

How Linkedin Insight Tag sites protect themselves

Share of the 435 sites we scanned that run each protection

HSTS81% · 351 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA23% · 99 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management14% · 61 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Linkedin Insight Tag for

An estimate from UptimeCard's technology map of 271 public sites

Runs the whole site222 sites

accredible.com · accurx.com · adereso.ai

Runs the marketing site47 sites

asana.com · atlassian.com · authorize.net

Runs a shop or catalog2 sites

depict.ai · payretailers.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Linkedin Insight Tag sites scoreout of 100 · hover or tap a score for details

48PerformancePooraverage site: 5089AccessibilityGoodaverage site: 8987Best practicesGoodaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

Linkedin Insight Tag sites
4.4 s
All sites
4.3 s

Most Linkedin Insight Tag sites load in 3.2–6.4 s. Home page weight: 3.4 MB vs 3.3 MB for all sites. 264 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare35%
  • Amazon Web Services31%
  • Fastly6%
  • Google Cloud4%
  • Other25%
United States 55%Canada 27%Germany 2%

Who uses it?

Technology and Software is the biggest group

Technology and Software62%
Business Services13%
Software as a Service (SaaS)8%
Educational Resources4%

Share of 295 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

35% of graded sites pass

25of 72 score B or better

Rates each site’s own security settings, not Linkedin Insight Tag. 72 public sites graded so far.

How Linkedin Insight Tag sites are built

Closest partners. The number says how many times more often the tool runs on Linkedin Insight Tag sites than on an average website. Hover a partner for its share of sites.

Linkedin Ads5×Reddit Ads4×DoubleClick Floodlight4×HubSpot Analytics3×Hotjar3×Piwik PRO Core3×HubSpot3×Twitter Ads3×Amazon S33×

Stacks we see most. Tools that tend to run together with Linkedin Insight Tag on the same websites. The percentage is the share of all 435 Linkedin Insight Tag sites that run the whole stack.

8 stacks · swipe, drag or use the arrows
#1

Linkedin Insight Tag + Google Tag Manager + DoubleClick Floodlight + Microsoft Advertising + Piwik PRO Core

15.4%67 of 435 sites
#2

Linkedin Insight Tag + Google Analytics + Facebook Pixel + Microsoft Advertising + Piwik PRO Core

13.3%58 of 435 sites
#3

Linkedin Insight Tag + Google Tag Manager + Facebook Pixel + Microsoft Advertising + Reddit Ads

12.4%54 of 435 sites
#4

Linkedin Insight Tag + Google Tag Manager + Facebook Pixel + DoubleClick Floodlight + HubSpot

9.9%43 of 435 sites
#5

Linkedin Insight Tag + Google Analytics + DoubleClick Floodlight + HubSpot + Piwik PRO Core

9.7%42 of 435 sites
#6

Linkedin Insight Tag + Google Analytics + Facebook Pixel + DoubleClick Floodlight + jsDelivr

9.4%41 of 435 sites
#7

Linkedin Insight Tag + Google Analytics + Microsoft Advertising + HubSpot + Reddit Ads

7.4%32 of 435 sites
#8

Linkedin Insight Tag + Google Tag Manager + HubSpot + Piwik PRO Core + Reddit Ads

6.4%28 of 435 sites

Usually installed alongside

The bigger the bubble, the more of the 435 Linkedin Insight Tag sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager84%Google Analytics81%Facebook Pixel46%Piwik PRO Core23%DoubleClick Floodlight35%Linkedin Ads33%Microsoft Advertising33%HubSpot31%OneTrust18%Yoast SEO15%
Tag managerAnalyticsAdvertisingMarketingCookie consentSearch visibility

Similar tools in its category

Analytics: 430 tools known, 133 seen in our scans

Cloudflare Browser Insights218 sitesAlternativeTikTok Pixel90 sitesAlternativeDatadog87 sitesAlternativeAdobe Analytics73 sitesAlternativeSite Kit66 sitesAlternativecomScore55 sitesAlternativeSnowplow Analytics42 sitesAlternativeMatomo Analytics41 sitesAlternativeGoogle Analytics1,368 sitesUsed togetherFacebook Pixel468 sitesUsed togetherMicrosoft Clarity234 sitesUsed togetherPiwik PRO Core181 sitesUsed together

How websites combine Linkedin Insight Tag with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 139Complements another tool 106Needs another tool 59Overlaps with another 4Built on a platform 1

Questions about Linkedin Insight Tag

What does the Insight Tag do?
It tracks LinkedIn ad-driven visitor activity on your site so you can analyze conversion flows and optimize campaigns.[1]
How do I install it?
Paste the code from Campaign Manager into your site's global footer, or use a tag manager.[1]
What does it need to work?
Access to your website's code, your Insight Tag code or partner ID, and access to Campaign Manager.[1]
How many websites use Linkedin Insight Tag?
We found Linkedin Insight Tag on 435 of the 2,555 websites we scanned in the last 12 months (17%). 295 of them have a public status page.
What is Linkedin Insight Tag often used with?
Among the websites we scan, Linkedin Insight Tag is often found alongside Google Tag Manager (84.4% of its sites), Google Analytics (81.1% of its sites), Facebook Pixel (45.5% of its sites).
What are the alternatives to Linkedin Insight Tag?
Other analytics tools we recognize include Google Analytics, Facebook Pixel, Microsoft Clarity, Cloudflare Browser Insights.

Is your website built with Linkedin Insight Tag?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page