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Technology · Analytics

Matomo Analytics

matomo.org
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Matomo Analytics is an open-source web analytics platform providing website traffic insights, conversion tracking, and complete data ownership.[1][2]

An open-source, self-hosted web analytics platform that prioritizes data privacy and ownership. Matomo offers features comparable to Google Analytics, including real-time data, heatmaps, and A/B testing, while allowing complete control over data storage and complying with strict privacy regulations like GDPR.

Matomo Analytics belongs toAnalyticscategory.

Data sovereignty

Ensures full ownership and privacy compliance for visitor telemetry[1]

Hosting flexibility

Deployable on your own infrastructure or through managed cloud hosting[1]

41websites

use it — 1.6% of the 2,555 websites we scanned in the last 12 months

#17of 133

tools in its category seen in our scans (we recognize 430)

4public pages

on UptimeCard — open any of them to see how that site is doing

In short: A privacy-first alternative to commercial trackers that guarantees data ownership through self-hosting or European cloud options.[1][2]

2.58% of all websites we track run Matomo Analytics

Should you use Matomo Analytics?

The 10-second version, from the vendor’s own pages and what we see in our scans

Matomo Analytics fits if…

  • Organizations subject to strict data governance requirements that must keep all visitor analytics under internal control.[1]

Look elsewhere if…

  • Teams looking for zero-maintenance hosted tracking without configuring database storage or managing server infrastructure.[1]
Self-hosted installations require dedicated database administration and maintenance as website traffic grows.[1]

Products

In the vendor’s own words

Matomo On-Premise

This page

Self-hosted web analytics platform installed on your own PHP and MySQL server infrastructure.[1]

Matomo Cloud

Managed cloud-hosted analytics service providing automatic updates and European data isolation.[1]

How Matomo Analytics sites protect themselves

Share of the 41 sites we scanned that run each protection

HSTS71% · 29 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA22% · 9 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management12% · 5 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

How Matomo Analytics sites are built

Closest partners. The number says how many times more often the tool runs on Matomo Analytics sites than on an average website. Hover a partner for its share of sites.

Matomo Tag Manager39×Didomi10×Preact5×Vue.js3×Sectigo3×YouTube3×Varnish3×Prebid2×

Usually installed alongside

The bigger the bubble, the more of the 41 Matomo Analytics sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager51%Matomo Tag Manager12%Google Analytics37%Facebook Pixel17%Cloudflare Browser Insights12%Cart Functionality32%OneTrust20%Didomi15%Microsoft Advertising17%Prebid12%Varnish17%
Tag managerAnalyticsOnline storeCookie consentAdvertisingSpeed and caching

Similar tools in its category

Analytics: 430 tools known, 133 seen in our scans

Google Analytics1,368 sitesAlternativeFacebook Pixel468 sitesAlternativeLinkedin Insight Tag435 sitesAlternativeMicrosoft Clarity234 sitesAlternativeCloudflare Browser Insights218 sitesAlternativePiwik PRO Core181 sitesAlternativeHubSpot Analytics166 sitesAlternativeGoogle Ads Conversion Tracking140 sitesAlternative

Websites using Matomo Analytics

41 websites use Matomo Analytics: 1.6% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Who is behind Matomo Analytics

From its own pages and public records, with sources

Operated by

InnoCraft Limited[2]

New Zealand · since 2007[2][3]

Its story

  1. 2007

    Released as an open-source analytics platform in 2007 to provide self-hosted alternatives to commercial trackers.[3]

  2. 2008

    Hosted developer application distribution launched in 2008 on SourceForge.[3]

  3. 2012

    Initiated community crowdfunding in 2012 to finance open-source feature development and plugins.[3]

  4. 2018

    Rebranded from Piwik to Matomo in 2018 to distinguish the open-source platform from commercial ventures.[3]

  5. 2019

    Introduced a native WordPress plugin in 2019 enabling self-hosted analytics inside site admin dashboards.[3]

  6. 2021

    Convened the initial worldwide Matomo community conference in 2021.[3]

Questions about Matomo Analytics

How many websites use Matomo Analytics?
We found Matomo Analytics on 41 of the 2,555 websites we scanned in the last 12 months (1.6%). 4 of them have a public status page.
What is Matomo Analytics often used with?
Among the websites we scan, Matomo Analytics is often found alongside Nginx (26.8% of its sites), Vue.js (19.5% of its sites), Amazon CloudFront (17.1% of its sites).
What are the alternatives to Matomo Analytics?
Other analytics tools we recognize include Google Analytics, Facebook Pixel, Linkedin Insight Tag, Microsoft Clarity.

Is your website built with Matomo Analytics?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page