Updated
Microsoft Clarity records how visitors use a site, with session recordings and heatmaps. The vendor describes it as free forever.[1]
A free user behavior analytics tool by Microsoft that offers website usage statistics, session recordings, and heatmaps. Clarity helps website owners understand how users interact with their sites, identify usability issues, and make data-driven improvements to enhance user experience and engagement.
Microsoft Clarity belongs toAnalyticscategory.
234websites
use it — 9.2% of the 2,555 websites we scanned in the last 12 months
#4of 133
tools in its category seen in our scans (we recognize 430)
48public pages
on UptimeCard — open any of them to see how that site is doing
In short: a free tool for seeing how visitors use pages. Check your cookie notice and consent setup before you add it.[2]
10.52% of all websites we track run Microsoft Clarity▲ 0.01 points since 20 Sep
Should you use Microsoft Clarity?
The 10-second version, from the vendor’s own pages and what we see in our scans
Microsoft Clarity fits if…
Look elsewhere if…
- You want surveys and feedback forms in the same product[3]Hotjar sells surveys next to its heatmaps and recordings.
How the two compare
Free analytics with heatmaps and recordings
| Microsoft Clarity |  Hotjar | |
|---|---|---|
| Cost | ||
| Free tier | Free✓free forever[1] | Freefree forever on its free plan[4] |
| What we see in our scans | ||
| Websites running it | 2349.2% of 2,555 scanned sites | 1134.4% of 2,555 scanned sites |
| Typical page load time | 5.4 s47 public sites | 4.8 s✓53 public sites |
| Typical page weight | 4.4 MBtypical home page | 4.0 MB✓typical home page |
| Security grade B or better | 24%4 of 17 graded sites score B or better | 29%✓4 of 14 graded sites score B or better |
Only what each vendor page states
- Hotjar: A heatmap and recording tool with surveys, now part of Contentsquare[3]
How Microsoft Clarity sites protect themselves
Share of the 234 sites we scanned that run each protection
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS
reCAPTCHA22% · 52 sitesreCAPTCHA is a free service from Google that helps protect websites from spam and abuse
Protections add up, they do not replace each other: a site can run all of them.
What sites use Microsoft Clarity for
An estimate from UptimeCard's technology map of 42 public sites
accredible.com · ansarada.com · bcit.ca
clicksign.com · kajeet.net · quintype.com
Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.
At a glance
UptimeCard's own scans and tests of 2,555 websites · refreshed weekly
How Microsoft Clarity sites scoreout of 100 · hover or tap a score for details
Page load time
Loads about 26% slower than the average site
Most Microsoft Clarity sites load in 3.3–8.2 s. Home page weight: 4.4 MB vs 3.3 MB for all sites. 47 public sites measured.
Where are they hosted?
Mostly Cloudflare and Amazon Web Services
- Cloudflare42%
- Amazon Web Services29%
- British Columbia Institute of Technology2%
- Cogent Communications2%
- Other25%
Who uses it?
Software as a Service (SaaS) sites use Microsoft Clarity 2.2× more than average
Share of 48 classified public sites. “× average” compares with all 961 public sites.
Browser-security check
24% of graded sites pass
4of 17 score B or better
Rates each site’s own security settings, not Microsoft Clarity. 17 public sites graded so far.
How Microsoft Clarity sites are built
Closest partners. The number says how many times more often the tool runs on Microsoft Clarity sites than on an average website. Hover a partner for its share of sites.
Microsoft Advertising3×
Reddit Ads3×
Facebook Pixel3×
GSAP3×
Swiper2×
jQuery UI2×
HubSpot Analytics2×
cdnjs2×HubSpot2×Stacks we see most. Tools that tend to run together with Microsoft Clarity on the same websites. The percentage is the share of all 234 Microsoft Clarity sites that run the whole stack.
Microsoft Clarity + Google Analytics + Facebook Pixel + Microsoft Advertising + Linkedin Insight Tag
Microsoft Clarity + Google Tag Manager + Facebook Pixel + Microsoft Advertising + Reddit Ads
Microsoft Clarity + Google Tag Manager + Facebook Pixel + Linkedin Insight Tag + HubSpot
Microsoft Clarity + Google Analytics + Linkedin Insight Tag + HubSpot + DoubleClick Floodlight
Microsoft Clarity + Google Tag Manager + Microsoft Advertising + Linkedin Insight Tag + DoubleClick Floodlight
Microsoft Clarity + Google Analytics + Facebook Pixel + jsDelivr + cdnjs
Microsoft Clarity + Google Analytics + Microsoft Advertising + DoubleClick Floodlight + HubSpot Analytics
Microsoft Clarity + Google Tag Manager + jsDelivr + cdnjs + Bootstrap
Usually installed alongside
The bigger the bubble, the more of the 234 Microsoft Clarity sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.
Google Analytics93%Facebook Pixel50%Linkedin Insight Tag30%Google Tag Manager83%Microsoft Advertising40%Reddit Ads16%DoubleClick Floodlight15%HubSpot20%
Cart Functionality18%
Yoast SEO13%Similar tools in its category
Analytics: 430 tools known, 133 seen in our scans
Cloudflare Browser Insights218 sitesAlternative
Google Ads Conversion Tracking140 sitesAlternative
Datadog87 sitesAlternative
Adobe Analytics73 sitesAlternativeSite Kit66 sitesAlternative
comScore55 sitesAlternative
Matomo Analytics41 sitesAlternative
Dynatrace36 sitesAlternativeGoogle Analytics1,368 sitesUsed togetherFacebook Pixel468 sitesUsed togetherLinkedin Insight Tag435 sitesUsed together
Piwik PRO Core181 sitesUsed togetherHow websites combine Microsoft Clarity with other tools
Relationships found on the websites that use it, from the same map status pages show.
Questions about Microsoft Clarity
- Does Clarity cost money?
- The vendor describes Clarity as free forever, with no limit on traffic.[1]
- Does Clarity meet privacy rules?
- The vendor says it is ready for GDPR and CCPA. You still need your own consent setup and privacy notice.[1][2]
- How many websites use Microsoft Clarity?
- We found Microsoft Clarity on 234 of the 2,555 websites we scanned in the last 12 months (9.2%). 48 of them have a public status page.
- What is Microsoft Clarity often used with?
- Among the websites we scan, Microsoft Clarity is often found alongside Google Analytics (92.7% of its sites), Google Tag Manager (82.5% of its sites), Facebook Pixel (49.6% of its sites).
- What are the alternatives to Microsoft Clarity?
- Other analytics tools we recognize include Google Analytics, Facebook Pixel, Linkedin Insight Tag, Cloudflare Browser Insights.
Is your website built with Microsoft Clarity?
UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.