Updated
The TikTok Pixel is a piece of code you place on your website. It shares website events with TikTok so you can measure traffic and ad performance and optimize campaigns.[1]
An analytics and tracking tool for TikTok advertisers. The TikTok Pixel helps businesses measure the effectiveness of their TikTok ad campaigns by tracking user actions on their websites, enabling retargeting, and providing insights to optimize ad performance and reach on the popular short-form video platform.
TikTok Pixel belongs toAnalyticscategory.
90websites
use it — 3.5% of the 2,555 websites we scanned in the last 12 months
#10of 133
tools in its category seen in our scans (we recognize 430)
3public pages
on UptimeCard — open any of them to see how that site is doing
3.76% of all websites we track run TikTok Pixel
Should you use TikTok Pixel?
The 10-second version, from the vendor’s own pages and what we see in our scans
TikTok Pixel fits if…
TikTok Pixel next to other ad tracking tags
Statements come from each vendor's own page; website counts and speed are ours.
| TikTok Pixel |  Facebook Pixel |  Linkedin Insight Tag | |
|---|---|---|---|
| What each one does | |||
| Purpose | Share website eventswith TikTok[1] | Track website activityto optimize advertising[3] | Optimize campaignsretarget and learn about audiences[4] |
| Server-side option | Events APIacross web, app and offline[2] | Not stated on its page | Not stated on its page |
| What we see in our scans | |||
| Websites running it | 903.5% of 2,555 scanned sites | 46818.3% of 2,555 scanned sites | 43517% of 2,555 scanned sites |
| Typical page load time | — | 4.7 s139 public sites | 4.4 s✓264 public sites |
| Typical page weight | — | 3.4 MB✓typical home page | 3.4 MB✓typical home page |
| Security grade B or better | — | 24%10 of 41 graded sites score B or better | 35%✓25 of 72 graded sites score B or better |
Scan rows count public pages only; a tool needs at least 5 measured sites to appear.
Products
TikTok for Business tools that work with the Pixel, in TikTok's own words
TikTok Pixel
This pageShares website events with TikTok[1]
Events API
A connection between TikTok and an advertiser's marketing data across web, app and offline[2]
Events Manager
Manages website pixels and events and gives access to event data[5]
Business Center
Manages advertising, creators and commerce in one place[6]
How TikTok Pixel sites protect themselves
Share of the 90 sites we scanned that run each protection
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS
reCAPTCHA22% · 20 sitesreCAPTCHA is a free service from Google that helps protect websites from spam and abuse
Cloudflare Bot Management18% · 16 sitesCloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots
Protections add up, they do not replace each other: a site can run all of them.
How TikTok Pixel sites are built
Closest partners. The number says how many times more often the tool runs on TikTok Pixel sites than on an average website. Hover a partner for its share of sites.
Pinterest Conversion Tag20×Pinterest Ads16×
theTradeDesk10×
Twitter Ads8×
Criteo7×
Reddit Ads5×Facebook Pixel5×
styled-components5×
Microsoft Advertising4×Stacks we see most. Tools that tend to run together with TikTok Pixel on the same websites. The percentage is the share of all 90 TikTok Pixel sites that run the whole stack.
TikTok Pixel + Facebook Pixel + Google Analytics + React + Next.js
TikTok Pixel + Facebook Pixel + Google Analytics + Microsoft Advertising + Microsoft Clarity
TikTok Pixel + Facebook Pixel + Google Tag Manager + Microsoft Advertising + React
TikTok Pixel + Facebook Pixel + Google Analytics + Pinterest Conversion Tag + Pinterest Ads
TikTok Pixel + Google Tag Manager + React + Next.js + styled-components
TikTok Pixel + Google Analytics + Microsoft Advertising + React + Twitter Ads
TikTok Pixel + Google Tag Manager + Microsoft Advertising + Microsoft Clarity + Reddit Ads
TikTok Pixel + Google Tag Manager + Twitter Ads + Pinterest Conversion Tag + Pinterest Ads
TikTok Pixel + Microsoft Clarity + Pinterest Conversion Tag + Reddit Ads + Pinterest Ads
TikTok Pixel + Pinterest Conversion Tag + theTradeDesk + Linkedin Insight Tag + Pinterest Ads
Usually installed alongside
The bigger the bubble, the more of the 90 TikTok Pixel sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.
Facebook Pixel92%Google Analytics89%Microsoft Clarity30%Google Tag Manager80%Microsoft Advertising52%Twitter Ads39%Reddit Ads28%
Cart Functionality24%
OneTrust19%Similar tools in its category
Analytics: 430 tools known, 133 seen in our scans
Linkedin Insight Tag435 sitesAlternativeCloudflare Browser Insights218 sitesAlternative
Piwik PRO Core181 sitesAlternative
HubSpot Analytics166 sitesAlternative
Site Kit66 sitesAlternative
comScore55 sitesAlternative
Matomo Analytics41 sitesAlternative
Crazy Egg39 sitesAlternativeGoogle Analytics1,368 sitesUsed togetherFacebook Pixel468 sitesUsed togetherMicrosoft Clarity234 sitesUsed togetherGoogle Ads Conversion Tracking140 sitesUsed togetherWho is behind TikTok Pixel
From its own pages and public records, with sources
Its story
2021
Developer Mode reached all advertisers in January 2021. It let them send parameters with events, which other TikTok products later required.[5]
2021
Advanced Matching came to all regions in June 2021 through Developer Mode. Advertisers could send privacy-safe customer information to match website events with people on TikTok.[5]
2021
Event standardization in August 2021 consolidated the standard events into a shorter list. Names now followed common industry terms, which made setup easier.[5]
2021
New store-platform partnerships followed in September 2021, with BigCommerce, Ecwid, PrestaShop and Square. Creating a pixel through those platforms took a few clicks.[5]
2021
Events Manager Diagnostics began supporting the Events API in December 2021. Advertisers could test and troubleshoot server-side events alongside the Pixel.[5]
2022
First- and third-party cookies became supported for new pixels from March 2022. Cookies help measurement, optimization and targeting of campaigns.[5]
2022
Standard and Developer Mode pixels were merged in August 2022. Creating a pixel became one experience, and events could be created in either way.[5]
2023
Custom events arrived in May 2023. Advertisers could define actions outside the standard events and align reporting with their own KPIs.[5]
2023
In July 2023 the Pixel began collecting landing page metadata and button clicks. TikTok said this would later power setup recommendations and automated solutions.[5]
2024
From June 2024 the Pixel measures a pageview whenever the URL changes inside a single page application. This matches industry practice and affects how such sites are counted.[5]
Questions about TikTok Pixel
- What is the TikTok Pixel?
- A piece of code you place on your website that shares website events with TikTok.[1]
- What does it collect?
- Ad and event information, timestamps, IP address, user agent, cookies, and page metadata and button clicks.[1]
- Do I also need the Events API?
- TikTok recommends an Events API integration next to the Pixel for website connections. Either one is a prerequisite for the Web Conversions objective.[2]
- How can I check what it sends?
- Use Pixel Helper to view the data being sent to TikTok.[1]
- How many websites use TikTok Pixel?
- We found TikTok Pixel on 90 of the 2,555 websites we scanned in the last 12 months (3.5%). 3 of them have a public status page.
- What is TikTok Pixel often used with?
- Among the websites we scan, TikTok Pixel is often found alongside Facebook Pixel (92.2% of its sites), Google Analytics (88.9% of its sites), Google Tag Manager (80% of its sites).
- What are the alternatives to TikTok Pixel?
- Other analytics tools we recognize include Google Analytics, Facebook Pixel, Linkedin Insight Tag, Microsoft Clarity.
Is your website built with TikTok Pixel?
UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.