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Technology · Business & Marketing

HubSpot

hubspot.com
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HubSpot is a customer platform that combines a CRM with marketing, sales, customer service, content, data and revenue software. Its hubs come in free and premium plans.[1]

HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers. It offers a suite of tools for content management, email marketing, social media management, CRM, and analytics, providing an all-in-one solution for inbound marketing and sales.

HubSpot belongs toMarketing automationcategory.

Plans

Free and premium plans on each hub[1]

Hubs

Marketing, Sales, Service, Content, Data and Revenue[1]

Small business

A bundle of the Starter edition of each product[1]

Integrations

A marketplace to connect other apps[1]

250websites

use it — 9.8% of the 2,555 websites we scanned in the last 12 months

#1of 74

tools in its category seen in our scans (we recognize 549)

192public pages

on UptimeCard — open any of them to see how that site is doing

In short: a way to start with a free CRM and add paid hubs as needs grow. This page does not list prices, so check the current price of each hub before you commit.[1]

13.77% of all websites we track run HubSpot▼ 0.05 points since 20 Sep

Should you use HubSpot?

The 10-second version, from the vendor’s own pages and what we see in our scans

HubSpot fits if…

  • You want a free CRM now and room to add marketing or sales software later[1]
  • A startup or small team wants the Starter edition of several products at once[1]
Premium hub prices are not on the home page, so compare them before you commit[1]

Products

The HubSpot Customer Platform, product by product, in HubSpot's own words

Smart CRM

AI-powered, flexible CRM software[2]

Marketing Hub

Marketing automation software[2]

Sales Hub

Sales software[2]

Service Hub

Customer service software[2]

Content Hub

Content marketing software[2]

Data Hub

Data management software[2]

Revenue Hub

CPQ, billing, and payments software[2]

Agent Hub

A central home for building and managing AI agents across the platform[2]

How HubSpot sites protect themselves

Share of the 250 sites we scanned that run each protection

HSTS81% · 202 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

Cloudflare Bot Management28% · 71 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

reCAPTCHA19% · 47 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Protections add up, they do not replace each other: a site can run all of them.

What sites use HubSpot for

An estimate from UptimeCard's technology map of 173 public sites

Runs the marketing site167 sites

365retailmarkets.com · abeta.co.uk · accredible.com

Runs the whole site3 sites

osano.com · riege.com · tritondigital.com

Runs a shop or catalog2 sites

class.com · easyship.com

Hosts help, docs or support content1 sites

livechat.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How HubSpot sites scoreout of 100 · hover or tap a score for details

50PerformanceLowaverage site: 5089AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

HubSpot sites
4.4 s
All sites
4.3 s

Most HubSpot sites load in 3.3–6.6 s. Home page weight: 3.3 MB vs 3.3 MB for all sites. 175 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare42%
  • Amazon Web Services26%
  • Fastly4%
  • Google Cloud3%
  • Other26%
United States 57%Canada 22%Netherlands 4%

Who uses it?

Technology and Software is the biggest group

Technology and Software67%
Business Services11%
Software as a Service (SaaS)1.3× avg8%
Educational Resources4%

Share of 192 classified public sites. “× average” compares with all 961 public sites.

How HubSpot sites are built

Closest partners. The number says how many times more often the tool runs on HubSpot sites than on an average website. Hover a partner for its share of sites.

HubSpot Chat10×HubSpot CMS Hub10×HubSpot Analytics10×Goober9×DoubleClick Floodlight4×Reddit Ads4×Webflow4×Piwik PRO Core4×Hotjar4×

Stacks we see most. Tools that tend to run together with HubSpot on the same websites. The percentage is the share of all 250 HubSpot sites that run the whole stack.

10 stacks · swipe, drag or use the arrows
#1

HubSpot + Google Tag Manager + HubSpot Analytics + Cloudflare + Linkedin Insight Tag

25.2%63 of 250 sites
#2

HubSpot + Google Analytics + HubSpot Analytics + Linkedin Insight Tag + DoubleClick Floodlight

21.2%53 of 250 sites
#3

HubSpot + Google Tag Manager + Linkedin Insight Tag + Microsoft Advertising + Piwik PRO Core

19.6%49 of 250 sites
#4

HubSpot + Google Analytics + HubSpot Analytics + Cloudflare + Facebook Pixel

18%45 of 250 sites
#5

HubSpot + Google Analytics + DoubleClick Floodlight + Microsoft Advertising + Piwik PRO Core

17.6%44 of 250 sites
#6

HubSpot + Google Tag Manager + Linkedin Insight Tag + Facebook Pixel + DoubleClick Floodlight

17.2%43 of 250 sites
#7

HubSpot + Google Tag Manager + HubSpot Analytics + Facebook Pixel + Microsoft Advertising

14.4%36 of 250 sites
#8

HubSpot + Google Analytics + Cloudflare + DoubleClick Floodlight + jsDelivr

11.2%28 of 250 sites
#9

HubSpot + Cloudflare + Facebook Pixel + Microsoft Advertising + Piwik PRO Core

8%20 of 250 sites
#10

HubSpot + WordPress + Piwik PRO Core + Reddit Ads + Hotjar

2.4%6 of 250 sites

Usually installed alongside

The bigger the bubble, the more of the 250 HubSpot sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager93%Google Analytics85%HubSpot Analytics66%Linkedin Insight Tag53%DoubleClick Floodlight36%Microsoft Advertising30%Reddit Ads20%HubSpot Chat23%Yoast SEO17%Webflow14%
Tag managerAnalyticsAdvertisingLive chatSearch visibilityPage builder

Similar tools in its category

Marketing automation: 549 tools known, 74 seen in our scans

Marketo85 sitesAlternativeEloqua15 sitesAlternativeInvoca15 sitesAlternativeMailChimp14 sitesAlternativeOneSignal14 sitesAlternativeBranch13 sitesAlternativeWunderkind13 sitesAlternativeSalesforce Marketing Cloud Account Engagement12 sitesAlternativeQualified79 sitesUsed together6sense50 sitesUsed togetherDreamdata27 sitesUsed together

How websites combine HubSpot with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 258Needs another tool 92Built on a platform 53Complements another tool 51Overlaps with another 12

Websites using HubSpot

250 websites use HubSpot: 9.8% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Who is behind HubSpot

From its own pages and public records, with sources

Operated by

HubSpot, Inc.[4]

Legal notices go to an address in Cambridge, Massachusetts · since 2006[4][5]

Chief Executive Officer

Yamini R.[2]

Co-Founder, CTO

Dharmesh S.[2]

Chief Product & Technology Officer

Duncan L.[2]

Its story

  1. 2006

    Two MIT graduate students founded HubSpot in 2006 around inbound marketing. Buyers wanted helpful information rather than interruptions, and the company set out to help firms use that shift.[5]

  2. 2024

    Breeze launched in September 2024 as HubSpot's AI across its platform. It bundled Copilot, Agents and Breeze Intelligence for a unified customer view.[6]

  3. 2025

    In April 2025 HubSpot added a Breeze Knowledge Base Agent and improved its Customer, Prospecting and Content agents. AI agents became part of everyday service and sales work.[7]

  4. 2025

    Breeze Customer Agent became available to all Pro and Enterprise customers from June 2025. It had launched for service teams and now covered the Marketing, Sales, Service, Content and Operations Hubs.[8]

  5. 2025

    The Fall 2025 Spotlight launched over 20 new Breeze agents and assistants plus Breeze Studio and Breeze Marketplace. Teams could find, customize and activate agents, with the Studio and Marketplace in public beta.[9]

  6. 2026

    The Fall 2026 Spotlight introduced an all-new Breeze Assistant, a self-updating Smart CRM and a Context Home. HubSpot called it its most foundational product release in years.[10]

Questions about HubSpot

Is HubSpot free?
HubSpot offers a free CRM, and its hubs are listed with free and premium plans.[1]
What products does HubSpot sell?
Marketing, Sales, Service, Content, Data and Revenue hubs, plus a Smart CRM.[1]
Is there a plan for small businesses?
HubSpot lists a Small Business Bundle with the Starter edition of each product.[1]
How many websites use HubSpot?
We found HubSpot on 250 of the 2,555 websites we scanned in the last 12 months (9.8%). 192 of them have a public status page.
What is HubSpot often used with?
Among the websites we scan, HubSpot is often found alongside Google Tag Manager (92.8% of its sites), Google Analytics (84.8% of its sites), HubSpot Analytics (66% of its sites).
What are the alternatives to HubSpot?
Other marketing automation tools we recognize include Marketo, Qualified, 6sense, Dreamdata.

Is your website built with HubSpot?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page