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A finance and banking website offering investment advice, brokerage services, and cash reserve management.

Recent User Report Trends for Betterment

Aggregated reports in the last 48 hours.

User Reports for Betterment

Recent issues reported by users from around the world (last 30 days).

Performance Insights

Performance
56/ 100
Accessibility
93/ 100
Best Practices
79/ 100
SEO
92/ 100
Page Load Time
3.04s
Page Size
2.98MB
Requests
199

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About Betterment & Technical Insights

The website targets a broad audience with financial services, aiming to appeal to all demographics and socioeconomic groups.

Technologies Used

Analytics
Google AnalyticsGoogle Analytics
HubSpot AnalyticsHubSpot Analytics
web-vitalsweb-vitals
TikTok PixelTikTok Pixel
DatadogDatadog
Facebook PixelFacebook Pixel
Google Tag ManagerGoogle Tag Manager
HotjarHotjar
Business & Marketing
Google AdSenseGoogle AdSense
SegmentSegment
6sense6sense
HubSpotHubSpot
Twitter AdsTwitter Ads
OutbrainOutbrain
AdaAda
Reddit AdsReddit Ads
Content
HubSpot CMS HubHubSpot CMS Hub
Other
KetchKetch
HTTP/3HTTP/3
WebpackWebpack
Open GraphOpen Graph
Module FederationModule Federation
OutbrainOutbrain
Servers
cdnjscdnjs
EnvoyEnvoy
CloudflareCloudflare
Web Development
SentrySentry
jQueryjQuery
lit-htmllit-html
core-jscore-js
web-vitalsweb-vitals
Cloudflare Bot ManagementCloudflare Bot Management
jQuery MigratejQuery Migrate
HSTSHSTS
reCAPTCHAreCAPTCHA
lit-elementlit-element

Website Details & Offering

Primary Call to Action

Sign Up

Secondary Calls to Action

Learn MoreContact UsView Plans

Advertisements Present?

Low

Allows User Accounts?

Yes

Headquarters Country

United States

Language

English

Primary Category

Finance and Banking

Revenue Source

None (Informational)

Pricing Summary

Freemium

Value Proposition

Betterment offers a comprehensive financial management platform with investment advice, checking accounts, and savings tools to help users achieve their financial goals.

Content & Features

Tone & Style

ProfessionalInformativeTechnical

Content Freshness Clues

as of December 27, 2024as of Jul. 8, 2025

Highlighted Features

Investment AdviceChecking AccountsSavings ToolsCash Reserve401(k) Plan Administration

Mentioned Integrations

XigniteMorningstarGoogle PlayApple

Target Audience Insights

Target Category Focus

Finance and Banking

Target Country

United States

Audience Expertise Level

Intermediate

Culture

All

Income Level

All

Parenthood

All

Geographic Focus

All

Ethnicity

All

Brand Preference

All

Gender Focus

All

Education

All

Interests

All

Device Type

All

Tech Skills

All

Job Type

All

Marital Status

All

Politics

All

Target Age Range

All

Trust & Support Signals

Support Channels Mentioned

EmailPhoneLive ChatFAQ

Trust Signals Present

FDIC InsuranceSIPC ProtectionContact InfoPrivacy PolicyTerms of Use

Company Info Sections

About Us pageMission StatementTeam Bios