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Technology · Analytics

Hotjar

hotjar.com
Free planSubscription

Hotjar shows heatmaps, session recordings and surveys for websites. Hotjar is now part of Contentsquare.[1]

A user behavior analytics and feedback tool that combines quantitative and qualitative data. Hotjar offers heatmaps, session recordings, surveys, and feedback polls to provide deep insights into how users interact with websites, helping businesses identify usability issues and optimize user experiences.

Hotjar belongs toAnalyticscategory.

Free plan

A free plan, which the pricing page says is free forever[2]

Growth plan

$39 a month on the Growth plan[2]

Surveys

Surveys collect feedback from users[1]

Heatmaps

Clicks, scrolls and engagement shown on each page[1]

113websites

use it — 4.4% of the 2,555 websites we scanned in the last 12 months

#9of 133

tools in its category seen in our scans (we recognize 430)

58public pages

on UptimeCard — open any of them to see how that site is doing

In short: a free starting point for heatmaps and recordings, with paid plans once traffic grows. Watch the monthly session limits and the change to the Contentsquare brand.[2][1]

7.18% of all websites we track run Hotjar▼ 0.02 points since 20 Sep

Should you use Hotjar?

The 10-second version, from the vendor’s own pages and what we see in our scans

Hotjar fits if…

  • A small site that wants heatmaps and recordings at no cost[2]The free plan is listed at zero dollars.
  • A team that wants surveys next to its heatmaps[1]Surveys are part of the same product.

Look elsewhere if…

  • You need a full experience analytics platform[1]Contentsquare is the parent company and sells that platform.
Plans are sized by monthly sessions[2]
The product is being moved under the Contentsquare brand[1]

Plans and what they cost

The Hotjar plans as listed for the United States[2]

Free

Free/ month

The free plan, with the basic features

  • Basic surveys included

Growth

$39/ month

Everything in Free, with more monthly sessions

  • Monthly sessions are sized by plan

How Hotjar sites protect themselves

Share of the 113 sites we scanned that run each protection

HSTS59% · 67 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA27% · 31 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management17% · 19 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Hotjar for

An estimate from UptimeCard's technology map of 52 public sites

Runs the whole site41 sites

accredible.com · activecampaign.com · autotrader.ca

Hosts help, docs or support content4 sites

octopus.com · silamoney.com · spreedly.com

Runs the marketing site4 sites

immuta.com · impact.com · shippypro.com

Runs a shop or catalog2 sites

demio.com · versio.nl

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Hotjar sites scoreout of 100 · hover or tap a score for details

48PerformancePooraverage site: 5088AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about 13% slower than the average site

Hotjar sites
4.8 s
All sites
4.3 s

Most Hotjar sites load in 3.9–6.6 s. Home page weight: 4.0 MB vs 3.3 MB for all sites. 53 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare36%
  • Amazon Web Services22%
  • Fastly7%
  • Google Cloud3%
  • Other31%
United States 52%Canada 29%Netherlands 3%

Who uses it?

Software as a Service (SaaS) sites use Hotjar 2.1× more than average

Technology and Software52%
Software as a Service (SaaS)2.1× avg12%
Business Services7%
Educational Resources7%

Share of 58 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

29% of graded sites pass

4of 14 score B or better

Rates each site’s own security settings, not Hotjar. 14 public sites graded so far.

How Hotjar sites are built

Closest partners. The number says how many times more often the tool runs on Hotjar sites than on an average website. Hover a partner for its share of sites.

Reddit Ads5×HubSpot Analytics4×DoubleClick Floodlight4×HubSpot4×Piwik PRO Core4×Facebook Pixel3×Twitter Ads3×Linkedin Insight Tag3×Microsoft Advertising3×

Stacks we see most. Tools that tend to run together with Hotjar on the same websites. The percentage is the share of all 113 Hotjar sites that run the whole stack.

10 stacks · swipe, drag or use the arrows
#1

Hotjar + Google Tag Manager + Facebook Pixel + Linkedin Insight Tag + Cloudflare

22.1%25 of 113 sites
#2

Hotjar + Google Tag Manager + Microsoft Advertising + DoubleClick Floodlight + Piwik PRO Core

20.4%23 of 113 sites
#3

Hotjar + Google Tag Manager + Linkedin Insight Tag + DoubleClick Floodlight + HubSpot

15.9%18 of 113 sites
#4

Hotjar + Facebook Pixel + Linkedin Insight Tag + Microsoft Advertising + DoubleClick Floodlight

14.2%16 of 113 sites
#5

Hotjar + Google Tag Manager + Facebook Pixel + DoubleClick Floodlight + jsDelivr

13.3%15 of 113 sites
#6

Hotjar + Linkedin Insight Tag + Microsoft Advertising + HubSpot + Piwik PRO Core

13.3%15 of 113 sites
#7

Hotjar + Facebook Pixel + Cloudflare + Microsoft Advertising + Piwik PRO Core

9.7%11 of 113 sites
#8

Hotjar + Cloudflare + HubSpot + jsDelivr + Piwik PRO Core

6.2%7 of 113 sites
#9

Hotjar + Cloudflare + jsDelivr + WordPress + cdnjs

6.2%7 of 113 sites
#10

Hotjar + Microsoft Clarity + Next.js + Sentry

4.4%5 of 113 sites

Usually installed alongside

The bigger the bubble, the more of the 113 Hotjar sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Analytics97%Facebook Pixel63%Linkedin Insight Tag55%Google Tag Manager94%Microsoft Advertising39%DoubleClick Floodlight37%Reddit Ads25%HubSpot35%Yoast SEO18%
AnalyticsTag managerAdvertisingMarketingSearch visibility

Similar tools in its category

Analytics: 430 tools known, 133 seen in our scans

Cloudflare Browser Insights218 sitesAlternativeAdobe Analytics73 sitesAlternativeSite Kit66 sitesAlternativecomScore55 sitesAlternativeSnowplow Analytics42 sitesAlternativeMatomo Analytics41 sitesAlternativeCrazy Egg39 sitesAlternativeDynatrace36 sitesAlternativeGoogle Analytics1,368 sitesUsed togetherFacebook Pixel468 sitesUsed togetherLinkedin Insight Tag435 sitesUsed togetherMicrosoft Clarity234 sitesUsed together

How websites combine Hotjar with other tools

Relationships found on the websites that use it, from the same map status pages show.

Complements another tool 51Integrates with another 12Overlaps with another 10Needs another tool 4Built on a platform 2

Websites using Hotjar

113 websites use Hotjar: 4.4% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Questions about Hotjar

Is Hotjar free?
A free plan is listed on the pricing page at zero dollars, described as free forever.[2]
Who owns Hotjar now?
The home page says Hotjar is now part of Contentsquare.[1]
How many websites use Hotjar?
We found Hotjar on 113 of the 2,555 websites we scanned in the last 12 months (4.4%). 58 of them have a public status page.
What is Hotjar often used with?
Among the websites we scan, Hotjar is often found alongside Google Tag Manager (93.8% of its sites), Facebook Pixel (62.8% of its sites), Amazon Web Services (57.5% of its sites).
What are the alternatives to Hotjar?
Other analytics tools we recognize include Google Analytics, Facebook Pixel, Linkedin Insight Tag, Microsoft Clarity.

Is your website built with Hotjar?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page