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Technology · Content

HubSpot CMS Hub

hubspot.com
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HubSpot CMS Hub is a content management system for business websites. It is part of the HubSpot customer platform and has free CMS tools.[1][2]

HubSpot CMS Hub is a comprehensive content management system designed for marketers. It offers tools for creating, optimizing, and analyzing website content, with seamless integration into HubSpot's broader marketing ecosystem.

HubSpot CMS Hub belongs toContent Management System (CMS)category.

What it is

A hosted content management system for business websites[1]

Free tools

Free CMS tools with themes, a drag-and-drop editor and hosting[2]

For developers

Themes and modules built as local files, with source control[3]

Part of

The HubSpot customer platform with its CRM[1]

54websites

use it — 2.1% of the 2,555 websites we scanned in the last 12 months

#5of 46

tools in its category seen in our scans (we recognize 503)

45public pages

on UptimeCard — open any of them to see how that site is doing

In short: a hosted CMS for businesses that already use HubSpot data or want free tools to start. Paid tiers and their prices are on HubSpot’s pricing page.[2][1]

2.69% of all websites we track run HubSpot CMS Hub▼ 0.02 points since 20 Sep

Should you use HubSpot CMS Hub?

The 10-second version, from the vendor’s own pages and what we see in our scans

HubSpot CMS Hub fits if…

  • You want a website builder that sits next to your CRM, marketing and sales tools[1]
  • You want to start with a free CMS that includes hosting[2]

Look elsewhere if…

  • You want open source software you host and change yourself[4]WordPress describes itself as an open source publishing platform.

HubSpot CMS Hub next to its closest alternatives

Other ways to build and run a business website. Statements come from each vendor’s own page; website counts and speed are ours.

HubSpot CMS HubWordPressSquarespace
What each one says it is
What it isA hosted CMSpart of the HubSpot platform[1]A publishing platformopen source[4]A hosted website builderhosting in every plan[5]
What we see in our scans
Websites running it542.1% of 2,555 scanned sites46318.1% of 2,555 scanned sites50.2% of 2,555 scanned sites
Typical page load time4.5 s43 public sites4.4 s✓197 public sites—
Typical page weight3.7 MBtypical home page3.4 MB✓typical home page—
Security grade B or better7%1 of 14 graded sites score B or better36%✓20 of 55 graded sites score B or better—

Scan rows count public pages only; a tool needs at least 5 measured sites to appear.

  • WordPress: An open source publishing platform[4]
  • Squarespace: A hosted website builder with hosting included in every plan[5]

Choose HubSpot CMS Hub if…

  • You want the website connected to a CRM and marketing tools from the same vendor[1]

Choose WordPress if…

  • You want open source software you can host and change yourself[4]

Choose Squarespace if…

  • You want a hosted builder where every plan includes managed hosting[5]

Products

Hubs in the HubSpot platform

CMS Hub

This page

The content management system for websites[1]

Marketing Hub

A sibling hub in the same platform[1]

Sales Hub

A sibling hub in the same platform[1]

Service Hub

A sibling hub in the same platform[1]

Support and help for HubSpot CMS Hub

How the vendor says you can reach it, and the public help community

Stack Overflow

23 questions[6][7]

56% have an upvoted answer. [hubspot-cms] questions

How HubSpot CMS Hub sites protect themselves

Share of the 54 sites we scanned that run each protection

HSTS98% · 53 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

Cloudflare Bot Management94% · 51 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use HubSpot CMS Hub for

An estimate from UptimeCard's technology map of 37 public sites

Runs the marketing site32 sites

brainstorminc.com · delinea.com · dialogue.co

Publishes a blog or resources4 sites

osano.com · realgeeks.com · shippypro.com

Runs the whole site1 sites

mabl.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How HubSpot CMS Hub sites scoreout of 100 · hover or tap a score for details

52PerformanceLowaverage site: 5089AccessibilityGoodaverage site: 8982Best practicesGoodaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

HubSpot CMS Hub sites
4.5 s
All sites
4.3 s

Most HubSpot CMS Hub sites load in 3.4–6.9 s. Home page weight: 3.7 MB vs 3.3 MB for all sites. 43 public sites measured.

Where are they hosted?

Mostly Cloudflare and Amazon Web Services

  • Cloudflare60%
  • Amazon Web Services16%
  • Microsoft Azure4%
  • Estech Systems2%
  • Other18%
United States 73%Canada 13%Netherlands 2%

Who uses it?

Technology and Software is the biggest group

Technology and Software71%
Business Services11%
Cybersecurity4%
Software as a Service (SaaS)4%

Share of 45 classified public sites. “× average” compares with all 961 public sites.

How HubSpot CMS Hub sites are built

Closest partners. The number says how many times more often the tool runs on HubSpot CMS Hub sites than on an average website. Hover a partner for its share of sites.

HubSpot Cookie Policy Banner33×Goober15×HubSpot Analytics11×Splide11×AOS10×HubSpot Chat10×Lightbox7×Cloudflare Bot Management6×Unpkg5×

Stacks we see most. Tools that tend to run together with HubSpot CMS Hub on the same websites. The percentage is the share of all 54 HubSpot CMS Hub sites that run the whole stack.

3 stacks · swipe, drag or use the arrows
#1

HubSpot CMS Hub + cdnjs + jsDelivr

9.3%5 of 54 sites
#2

HubSpot CMS Hub + jsDelivr + Unpkg

7.4%4 of 54 sites
#3

HubSpot CMS Hub + jsDelivr + GSAP

7.4%4 of 54 sites

Usually installed alongside

The bigger the bubble, the more of the 54 HubSpot CMS Hub sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

HubSpot100%6sense9%Google Tag Manager87%Google Analytics78%HubSpot Analytics74%Linkedin Insight Tag44%HubSpot Cookie Policy Banner26%OneTrust15%DoubleClick Floodlight24%Microsoft Advertising24%Linkedin Ads17%HubSpot Chat22%
MarketingTag managerAnalyticsCookie consentAdvertisingLive chat

Similar tools in its category

Content Management System (CMS): 503 tools known, 46 seen in our scans

How websites combine HubSpot CMS Hub with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 48Built on a platform 33Complements another tool 14Needs another tool 10Overlaps with another 2

Who is behind HubSpot CMS Hub

From its own pages and public records, with sources

Operated by

HubSpot, Inc.[8]

since 2006[9]

Chief Executive Officer

Yamini R.[10]

Co-Founder, CTO

Dharmesh S.[10]

Chief Product & Technology Officer

Duncan L.[10]

Its story

  1. 2020

    HubSpot launched CMS Hub in April as a hosted CMS with Professional and Enterprise tiers. It tied website management to the HubSpot CRM and marketing tools instead of selling it as a separate system.[1]

  2. 2020

    Developer tooling followed in May: a CMS command line tool, themes created from a boilerplate and themes in the Template Marketplace. Developers could work in their own editor and share finished themes.[11]

  3. 2020

    In August HubSpot explained that CMS assets were now represented as real files. Developers could keep them in GitHub with source control and move assets between accounts, instead of working only in an online editor.[3]

Questions about HubSpot CMS Hub

What is HubSpot CMS Hub?
A content management system for business websites, part of the HubSpot platform.[1]
Is there a free version?
Yes. HubSpot offers free CMS tools with a theme library, a drag-and-drop editor, premium cloud hosting and website analytics.[2]
Do I need a developer?
Not to get started: themes and a drag-and-drop page editor let you build a site without coding.[2]
How many websites use HubSpot CMS Hub?
We found HubSpot CMS Hub on 54 of the 2,555 websites we scanned in the last 12 months (2.1%). 45 of them have a public status page.
What is HubSpot CMS Hub often used with?
Among the websites we scan, HubSpot CMS Hub is often found alongside Cloudflare Bot Management (94.4% of its sites), Google Tag Manager (87% of its sites), Google Analytics (77.8% of its sites).
What are the alternatives to HubSpot CMS Hub?
Other content management systems we recognize include WordPress, Adobe Experience Manager, Contentful, Drupal.

Is your website built with HubSpot CMS Hub?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.