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Technology · Business & Marketing

theTradeDesk

thetradedesk.com
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The Trade Desk is a demand-side platform. Advertisers and agencies use it to plan, run and measure programmatic ad campaigns across channels.[1]

The Trade Desk is a cutting-edge technology company that provides a comprehensive software platform for digital ad buyers. Its platform allows users to purchase data-driven digital advertising campaigns across various ad formats and devices, including display, video, audio, and connected TV. With its powerful data analytics and targeting capabilities, the Trade Desk helps advertisers achieve precise audience reach, improved campaign performance, and higher ROI.

theTradeDesk belongs toAdvertisingcategory.

What it is

A demand-side platform for data-driven advertising[1]

Channels

Audio, TV, out-of-home, display, mobile, native, video[2]

Media ownership

Does not own or operate media[1]

Experience

Self-serve tools to plan, run and measure campaigns[1]

70websites

use it — 2.7% of the 2,555 websites we scanned in the last 12 months

#10of 85

tools in its category seen in our scans (we recognize 244)

12public pages

on UptimeCard — open any of them to see how that site is doing

In short: a tool for advertisers who buy programmatic media across channels from a platform that does not sell media itself. It is for buyers, not for sites that sell ad space.[1]

2.24% of all websites we track run theTradeDesk

Should you use theTradeDesk?

The 10-second version, from the vendor’s own pages and what we see in our scans

theTradeDesk fits if…

  • You buy digital advertising across several channels and want one platform for planning and measurement[1]
  • You want the buying platform to be separate from the media it sells[1]

How theTradeDesk sites protect themselves

Share of the 70 sites we scanned that run each protection

HSTS73% · 51 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA27% · 19 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management19% · 13 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How theTradeDesk sites scoreout of 100 · hover or tap a score for details

48PerformancePooraverage site: 5088AccessibilityGoodaverage site: 8989Best practicesGoodaverage site: 9385SEOGoodaverage site: 92

Page load time

Loads about 15% slower than the average site

theTradeDesk sites
4.9 s
All sites
4.3 s

Most theTradeDesk sites load in 3.9–6.7 s. Home page weight: 3.3 MB vs 3.3 MB for all sites. 11 public sites measured.

Who uses it?

Other is the biggest group

Other25%
Business Services17%
Technology and Software17%
E-commerce8%

Share of 12 classified public sites. “× average” compares with all 961 public sites.

How theTradeDesk sites are built

Closest partners. The number says how many times more often the tool runs on theTradeDesk sites than on an average website. Hover a partner for its share of sites.

Pinterest Ads16×TikTok Pixel10×Typekit (Adobe Fonts)6×Reddit Ads5×Twitter Ads5×Facebook Pixel5×Adobe Experience Platform Launch4×Hotjar4×Microsoft Advertising3×

Stacks we see most. Tools that tend to run together with theTradeDesk on the same websites. The percentage is the share of all 70 theTradeDesk sites that run the whole stack.

9 stacks · swipe, drag or use the arrows
#1

theTradeDesk + Google Analytics + Facebook Pixel + Microsoft Advertising + TikTok Pixel

21.4%15 of 70 sites
#2

theTradeDesk + Google Tag Manager + Facebook Pixel + Microsoft Advertising + Reddit Ads

18.6%13 of 70 sites
#3

theTradeDesk + Google Analytics + Facebook Pixel + Linkedin Insight Tag + Reddit Ads

14.3%10 of 70 sites
#4

theTradeDesk + Google Analytics + TikTok Pixel + Pinterest Ads + Pinterest Conversion Tag

12.9%9 of 70 sites
#5

theTradeDesk + Google Tag Manager + Facebook Pixel + Linkedin Insight Tag + Microsoft Clarity

11.4%8 of 70 sites
#6

theTradeDesk + Google Analytics + Microsoft Advertising + Linkedin Insight Tag + Microsoft Clarity

11.4%8 of 70 sites
#7

theTradeDesk + Google Tag Manager + Microsoft Advertising + TikTok Pixel + Microsoft Clarity

8.6%6 of 70 sites
#8

theTradeDesk + Google Tag Manager + TikTok Pixel + Reddit Ads + Nextdoor Ads

7.1%5 of 70 sites
#9

theTradeDesk + Bootstrap + Adobe Experience Platform Launch

5.7%4 of 70 sites

Usually installed alongside

The bigger the bubble, the more of the 70 theTradeDesk sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Analytics93%Facebook Pixel83%Linkedin Insight Tag39%Google Tag Manager86%Adobe Experience Platform Launch17%Microsoft Advertising46%Reddit Ads30%Twitter Ads23%OneTrust19%Cart Functionality17%
AnalyticsTag managerAdvertisingCookie consentOnline store

Similar tools in its category

Advertising: 244 tools known, 85 seen in our scans

DoubleClick Floodlight244 sitesAlternativePrebid125 sitesAlternativeGoogle AdSense101 sitesAlternativeCriteo60 sitesAlternativeAdRoll43 sitesAlternativePubMatic32 sitesAlternativeMarfeel31 sitesAlternativeGoogle Publisher Tag26 sitesAlternativeMicrosoft Advertising337 sitesUsed togetherLinkedin Ads175 sitesUsed togetherGoogle Ads140 sitesUsed togetherReddit Ads140 sitesUsed together

How websites combine theTradeDesk with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 8Complements another tool 6

Who is behind theTradeDesk

From its own pages and public records, with sources

theTradeDesk

Headquartered in Ventura, California · since 2009[3][3]

Chairman, Chief Executive Officer, and Founder

Jeff G.[3]

Chief Commercial Officer

Kristi A.[3]

Chief Accounting Officer

Tahnil D.[3]

Questions about theTradeDesk

What is The Trade Desk?
A demand-side platform for data-driven advertising.[1]
Which channels can I buy on it?
Audio, connected TV, digital out-of-home, display, mobile, native and video.[2]
Does The Trade Desk own the media it sells?
No. It says it does not own or operate media and helps advertisers buy it.[1]
How many websites use theTradeDesk?
We found theTradeDesk on 70 of the 2,555 websites we scanned in the last 12 months (2.7%). 12 of them have a public status page.
What is theTradeDesk often used with?
Among the websites we scan, theTradeDesk is often found alongside Google Analytics (92.9% of its sites), Google Tag Manager (85.7% of its sites), Facebook Pixel (82.9% of its sites).
What are the alternatives to theTradeDesk?
Other advertising tools we recognize include Microsoft Advertising, DoubleClick Floodlight, Linkedin Ads, Google Ads.

Is your website built with theTradeDesk?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page