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Wistia

wistia.com
Free planSubscription

Wistia is a video marketing platform. Teams create, host and measure the impact of their videos in one place.[1]

Wistia is a video hosting platform designed for businesses. It offers advanced analytics, lead generation tools, and customization options, focusing on using video for marketing, sales, and customer support.

Wistia belongs toVideo playerscategory.

Free plan

Yes, with one user and branding included[2]

Business plan

$79 a month, billed annually[2]

Extra users

$25 per additional user on paid plans[2]

Works with

HubSpot, Marketo and Pardot[3]

52websites

use it — 2% of the 2,560 websites we scanned in the last 12 months

#3of 18

tools in its category seen in our scans (we recognize 50)

37public pages

on UptimeCard — open any of them to see how that site is doing

In short: a video platform with a free plan, a $79 Business plan and a $329 plan that adds lead data. Extra users cost more on paid plans.[2]

2.25% of all websites we track run Wistia▼ 0.01 points since 20 Sep

Should you use Wistia?

The 10-second version, from the vendor’s own pages and what we see in our scans

Wistia fits if…

  • You want videos on your site without ads, with your own branding[2]Branding removal starts on the Business plan.
  • You want to link video viewing to leads in your marketing tools[3]
  • You want to try it free first[2]

Look elsewhere if…

  • You need more than one user on the free plan[2]
The Signals plan costs 4.2× the Business plan[2]
Free plan videos carry Wistia branding[2]

Plans and what they cost

Video platform plans, billed annually, as listed for the United States[2]

Free

Free/ month

Create, host, and share videos

  • One user only

Business

$79/ month

Brand your videos and track performance

  • Remove Wistia branding

Business + Signals

$329/ month

Capture leads and prove video ROI

  • Connects Wistia to your marketing platform

Enterprise is priced by quote.[2]

Support and help for Wistia

How the vendor says you can reach it, and the public help community

Help center

A help center and developer docs are linked from the site[3]

Developer docs

Developer docs cover the APIs[3]

Stack Overflow

87 questions[4][5]

56% have an upvoted answer. [wistia] questions

How Wistia sites protect themselves

Share of the 52 sites we scanned that run each protection

HSTS85% · 44 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA40% · 21 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Cloudflare Bot Management27% · 14 sites

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots

Protections add up, they do not replace each other: a site can run all of them.

What sites use Wistia for

An estimate from UptimeCard's technology map of 30 public sites

Runs the whole site18 sites

accredible.com · coralogix.com · descript.com

Runs the marketing site12 sites

amplitude.com · dronedeploy.com · go1.com

Rough guide, not a measurement: each description is written automatically from the site’s technology stack and the site has not confirmed it. A site is counted once, in the first group its description fits (shop, help and docs, blog, marketing site; otherwise the whole site). Descriptions that only guess (“likely”, “may”) are left out.

At a glance

UptimeCard's own scans and tests of 2,560 websites · refreshed weekly

How Wistia sites scoreout of 100 · hover or tap a score for details

46PerformancePooraverage site: 5087AccessibilityGoodaverage site: 8993Best practicesGoodaverage site: 9392SEOGoodaverage site: 92

Page load time

Loads about as fast as the average site

Wistia sites
4.2 s
All sites
4.3 s

Most Wistia sites load in 3.4–7.0 s. Home page weight: 4.2 MB vs 3.3 MB for all sites. 34 public sites measured.

Where are they hosted?

Mostly Amazon Web Services and Cloudflare

  • Amazon Web Services41%
  • Cloudflare38%
  • Fastly5%
  • Akamai International, BV3%
  • Other14%
United States 57%Canada 32%

Who uses it?

Technology and Software is the biggest group

Technology and Software62%
Business Services14%
Software as a Service (SaaS)11%
Educational Resources3%

Share of 37 classified public sites. “× average” compares with all 961 public sites.

Browser-security check

20% of graded sites pass

3of 15 score B or better

Rates each site’s own security settings, not Wistia. 15 public sites graded so far.

How Wistia sites are built

Closest partners. The number says how many times more often the tool runs on Wistia sites than on an average website. Hover a partner for its share of sites.

Sentry10×6sense8×OneSignal6×Contentful4×Unpkg4×DoubleClick Floodlight3×OneTrust3×Linkedin Insight Tag3×Google Hosted Libraries3×

Stacks we see most. Tools that tend to run together with Wistia on the same websites. The percentage is the share of all 52 Wistia sites that run the whole stack.

7 stacks · swipe, drag or use the arrows
#1

Wistia + Sentry + Cloudflare + React + Next.js

19.2%10 of 52 sites
#2

Wistia + Sentry + Cloudflare + WordPress + Yoast SEO

15.4%8 of 52 sites
#3

Wistia + Sentry + Cloudflare + jsDelivr + Webflow

13.5%7 of 52 sites
#4

Wistia + Sentry + OneTrust + React + Tailwind CSS

11.5%6 of 52 sites
#5

Wistia + OneTrust + React + Next.js + Contentful

7.7%4 of 52 sites
#6

Wistia + Cloudflare + OneTrust + React + Turbopack

7.7%4 of 52 sites
#7

Wistia + OneTrust + GSAP

7.7%4 of 52 sites

Usually installed alongside

The bigger the bubble, the more of the 52 Wistia sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager96%Google Analytics67%Linkedin Insight Tag46%Facebook Pixel23%OneTrust46%DoubleClick Floodlight27%Microsoft Advertising23%Linkedin Ads17%HubSpot21%OneSignal19%6sense15%Yoast SEO19%
Tag managerAnalyticsCookie consentAdvertisingMarketingSearch visibility

Similar tools in its category

Video players: 50 tools known, 18 seen in our scans

YouTube132 sitesAlternativeBrightcove53 sitesAlternativeVideoJS33 sitesAlternativeKaltura30 sitesAlternativeVimeo29 sitesAlternativeMediaElement.js12 sitesAlternativePlyr12 sitesAlternativeJW Player11 sitesAlternative

How websites combine Wistia with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 19Complements another tool 15Needs another tool 2Overlaps with another 2

Websites using Wistia

52 websites use Wistia: 2% of the 2,560 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Who is behind Wistia

From its own pages and public records, with sources

Operated by

Wistia, Inc.[6]

Cambridge, Massachusetts, USA · since 2006[6][1]

co-founder and the Chief Executive Officer (CEO)

Chris S.[1]

co-founder and the Chief Technology Officer (CTO)

Brendan S.[1]

Its story

  1. 2006

    Wistia was launched as a small video hosting and analytics company, before it grew into a broader video marketing platform.[1]

  2. 2017

    The company took back control from outside investors using debt. It chose steady growth over the venture-backed approach, which shaped how it built its product.[1]

  3. 2021

    In 2021 and 2022 Wistia added webinar hosting, video editing, webcam and screen recording and better analytics. These turned a hosting service into an all-in-one video marketing platform.[1]

Questions about Wistia

Is there a free plan?
Yes. It includes one user and Wistia branding, with no credit card required.[2]
How many websites use Wistia?
We found Wistia on 52 of the 2,560 websites we scanned in the last 12 months (2%). 37 of them have a public status page.
What is Wistia often used with?
Among the websites we scan, Wistia is often found alongside Sentry (88.5% of its sites), Cloudflare (67.3% of its sites), PHP (53.8% of its sites).
What are the alternatives to Wistia?
Other video players tools we recognize include YouTube, Brightcove, VideoJS, Kaltura.

Is your website built with Wistia?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page