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A collaborative feedback and design review tool for web projects.

Recent User Report Trends for Pastel

Aggregated reports in the last 48 hours.

What is Pastel's current status?

All systems are operational

No active incidents reported.

User Reports for Pastel

Recent issues reported by users from around the world (last 30 days).

About Pastel & Technical Insights

Pastel targets web professionals (designers, developers, project managers, agencies, freelancers) and their clients who need an easy way to provide and receive visual feedback on digital projects, aiming to streamline collaboration and approvals.

Technologies Used

Analytics
Google AnalyticsGoogle Analytics
MixpanelMixpanel
Facebook PixelFacebook Pixel
Business & Marketing
IntercomIntercom
Other
HTTP/3HTTP/3
WebpackWebpack
Open GraphOpen Graph
Servers
UbuntuUbuntu
jsDelivrjsDelivr
Google Hosted LibrariesGoogle Hosted Libraries
CloudflareCloudflare
NginxNginx
Web Development
jQueryjQuery
core-jscore-js
WebflowWebflow
SplideSplide
Google Font APIGoogle Font API
HSTSHSTS

Website Details & Offering

Primary Call to Action

Sign up free

Secondary Calls to Action

Log inRequest a demoTalk to us (for Enterprise)Learn more (about features, how it works)

Advertisements Present?

None

Allows User Accounts?

Yes

Headquarters Country

Canada

Language

English

Primary Category

Business Services

Revenue Source

Subscriptions

Pricing Summary

Freemium model with a 'Free Forever' plan (1 user, 3-day commenting window) and tiered subscription plans: 'Solo' ($25/month), 'Studio' (starts at 5 users, $84/month), and 'Enterprise' (starts at 10 users, $383/month), offering increasing features and user capacities. Annual billing discounts are available. [1, 12, 13]

Value Proposition

Pastel is the fastest visual website feedback tool that helps web designers, developers, and agencies collect clear, actionable feedback on live websites and other digital assets, cutting review times in half and making collaboration effortless.

Content & Features

Content Freshness Clues

Blog with recent articles (e.g., 'Startup design hack', 'Adding a team account')Customer reviews mentioning recent positive experiences and ongoing updates [2]Website footer indicating current year copyright (e.g., '© 2025 Pastel Labs Inc.') [12, 14, 16]Mentions of new features and improvements in comparison articles [1, 5, 22]

Highlighted Features

Live website annotations and commenting [1, 7, 15]Support for diverse file types (websites, PDFs, images, videos, wireframes, mockups) [1, 15]Real-time collaboration and shared workspaces [1, 4, 7, 15]Guest feedback without account creation [1, 7, 15]Smart annotations capturing browser/screen metadata [7, 10, 22]Automatic updates to the latest website version [7]Comment on any page [7]Version history [4]Export comments to project management tools (Trello, Asana, Jira, Slack, Zapier) [1, 4, 7, 11, 12]Pause commenting on canvases [12, 15]Organize feedback with labels and project spaces [12]Private comments for team members [8, 12, 15]Responsive testing for different screen sizes [10, 12, 15]Edit copy in real-time [15]

Mentioned Integrations

Slack [1, 3, 4, 11, 12]Zapier [1, 3, 4, 11, 12]Trello [1, 3, 4, 7, 11, 12, 19]Monday.com [1, 3, 11, 12]Asana [1, 3, 4, 7, 11, 12, 19]Jira [1, 3, 4, 7, 11, 12, 19]API keys [1, 3]Webhooks [1, 3, 12]ClickUp [3, 11]GitHub [5, 11]WordPress [11, 14]Shopify [15]

Tone & Style

ProfessionalInformativeEfficientClearUser-friendlyCollaborative

Target Audience Insights

Target Category Focus

Business Services

Target Country

Global

Audience Expertise Level

General Public (for client feedback) to Intermediate/Expert (for professional users)

Job Type

Web Designers, Developers, Project Managers, Product Managers, Agencies, Freelancers, Clients/Stakeholders

Income Level

Mid to High (businesses, agencies, freelancers)

Geographic Focus

All

Brand Preference

Productivity and design tools

Device Type

All (web-based, responsive)

Interests

Web design, development, project management, team collaboration, visual feedback, digital asset review, efficiency

Target Age Range

All (working professionals)

Tech Skills

Mixed (Tech-savvy professionals and their non-tech-savvy clients)

Trust & Support Signals

Company Info Sections

About Us page ('Our story') [7, 12, 14, 16]Team Bios (founders/staff names, roles, LinkedIn/Twitter profiles) [16, 18]Mission Statement (implied in 'Our story') [16]Founded Year (2017) [18]Location (Toronto, Canada) [18]Status page [12, 14, 16]Terms of use [12, 14, 16]Privacy Policy [12, 14, 16]

Support Channels Mentioned

Email (hello@usepastel.com, support@usepastel.com) [8, 14, 19]Help Center [7, 8, 14, 19]Live Chat (implied by 'chat in the bottom right of the page') [8]

Trust Signals Present

Customer testimonials and reviews [2, 15]Mentions of integration with popular project management tools [1, 4, 11, 12]Clear pricing structure with different plans [1, 12, 13]Detailed feature list with explanations [1, 4, 7, 15]Dedicated 'About us' and 'Our story' pages with team bios [16]Help Center and support channels [7, 8, 14]SOC 2 Report mentioned for Enterprise plans [12, 13]Professional and clean design (inferred from descriptions)

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