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A financial services platform offering personalized planning, insurance, and investment products through advisors.

Recent User Report Trends for Northwestern Mutual

Aggregated reports in the last 48 hours.

User Reports for Northwestern Mutual

Recent issues reported by users from around the world (last 30 days).

Performance Insights

Performance
48/ 100
Accessibility
99/ 100
Best Practices
79/ 100
SEO
92/ 100
Page Load Time
9.51s
Page Size
3.87MB
Requests
142

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About Northwestern Mutual & Technical Insights

The website targets individuals aged 35-65 with a college degree or higher and middle to high income, interested in finance, investments, and insurance.

Technologies Used

Analytics
Google AnalyticsGoogle Analytics
HeapHeap
DynatraceDynatrace
Adobe Experience Platform LaunchAdobe Experience Platform Launch
Google Ads Conversion TrackingGoogle Ads Conversion Tracking
Pinterest Conversion TagPinterest Conversion Tag
Adobe AnalyticsAdobe Analytics
Facebook PixelFacebook Pixel
Linkedin Insight TagLinkedin Insight Tag
Adobe TargetAdobe Target
Business & Marketing
Google AdsGoogle Ads
Adobe TargetAdobe Target
Adobe Experience Platform Identity ServiceAdobe Experience Platform Identity Service
Microsoft AdvertisingMicrosoft Advertising
Pinterest AdsPinterest Ads
Twitter AdsTwitter Ads
Other
PWAPWA
HTTP/3HTTP/3
OneTrustOneTrust
Open GraphOpen Graph
WebpackWebpack
Servers
Amazon CloudFrontAmazon CloudFront
Amazon S3Amazon S3
Amazon Web ServicesAmazon Web Services
Web Development
Typekit (Adobe Fonts)Typekit (Adobe Fonts)
core-jscore-js
Adobe Client Data LayerAdobe Client Data Layer
styled-componentsstyled-components
HSTSHSTS
ReactReact
reCAPTCHAreCAPTCHA

Website Details & Offering

Primary Call to Action

Find a financial advisor

Secondary Calls to Action

Start planningGet insuranceStart investing

Advertisements Present?

None

Allows User Accounts?

Yes

Headquarters Country

United States

Language

English

Primary Category

Financial Services

Revenue Source

Lead Generation

Value Proposition

Personalized financial planning and guidance through better conversations with advisors.

Content & Features

Tone & Style

FormalProfessionalInformative

Content Freshness Clues

Last updated notices on blog posts

Highlighted Features

Personalized financial planningExpertise in various financial solutionsBacking by a FORTUNEĀ® 125 company

Target Audience Insights

Target Category Focus

Personal Services

Target Country

United States

Audience Expertise Level

Intermediate

Income Level

Middle to High Income

Geographic Focus

United States

Brand Preference

Northwestern Mutual

Gender Focus

All

Education

College Degree or Higher

Target Age Range

35-65

Interests

Finance, Investments, Insurance

Tech Skills

Intermediate

Trust & Support Signals

Support Channels Mentioned

Email

Trust Signals Present

Security BadgesContact InfoA++ financial strength rating

Company Info Sections

About Us pageTeam Bios

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