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Technology · Analytics

Adobe Experience Platform Launch

docs.adobelaunch.com

Adobe Experience Platform Launch is now called Tags in Adobe Experience Platform. It lets teams deploy and manage analytics, marketing and advertising tags from one place.[1]

Adobe Experience Platform Launch is an advanced tag management solution designed to work seamlessly with Adobe's suite of marketing tools and third-party applications. It offers a flexible, rule-based system for deploying marketing and analytics tags across websites and mobile apps. With features like extension marketplace, publishing workflows, and robust APIs, Launch enables businesses to implement complex data collection strategies, personalize user experiences, and streamline their digital marketing operations within the Adobe ecosystem.

Adobe Experience Platform Launch belongs toTag managerscategory.

Price

Included for Adobe Experience Cloud customers[1]

Extensions

Packages of code that add integrations[1]

Rules

Events, conditions, exceptions and actions[1]

Publishing

Create, approve and publish in separate steps[1]

109websites

use it — 4.3% of the 2,555 websites we scanned in the last 12 months

#2of 8

tools in its category seen in our scans (we recognize 13)

9public pages

on UptimeCard — open any of them to see how that site is doing

In short: A tag manager for Adobe Experience Cloud customers, included with their license; look for it as Tags, not Launch, in current docs.[1]

2.97% of all websites we track run Adobe Experience Platform Launch▲ 0.01 points since 20 Sep

Should you use Adobe Experience Platform Launch?

The 10-second version, from the vendor’s own pages and what we see in our scans

Adobe Experience Platform Launch fits if…

  • Adobe Experience Cloud customers who want tag management included in their plan.[1]
  • Teams that need an approval step before tags are published to pages.[1]

Look elsewhere if…

  • Teams outside Adobe’s products may prefer a tag manager that is not an included add-on of Adobe Experience Cloud.[1]
The product now carries the name Tags, so older guides that say Launch use the former name.[1]
Its predecessor, Dynamic Tag Management, was put on a sunset plan, so migrations from it were scheduled.[2]

How Adobe Experience Platform Launch sites protect themselves

Share of the 109 sites we scanned that run each protection

HSTS87% · 95 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

Akamai Bot Manager34% · 37 sites

Akamai Bot Manager detect bots using device fingerprinting bot signatures

reCAPTCHA23% · 25 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Protections add up, they do not replace each other: a site can run all of them.

At a glance

UptimeCard's own scans and tests of 2,555 websites · refreshed weekly

How Adobe Experience Platform Launch sites scoreout of 100 · hover or tap a score for details

43PerformancePooraverage site: 5095AccessibilityGoodaverage site: 8979Best practicesFairaverage site: 9385SEOGoodaverage site: 92

Page load time

Loads about 8% slower than the average site

Adobe Experience Platform Launch sites
4.6 s
All sites
4.3 s

Most Adobe Experience Platform Launch sites load in 3.2–5.6 s. Home page weight: 2.4 MB vs 3.3 MB for all sites. 7 public sites measured.

Who uses it?

Technology and Software is the biggest group

Technology and Software1.3× avg78%
Business Services11%
Community Forums11%

Share of 9 classified public sites. “× average” compares with all 961 public sites.

How Adobe Experience Platform Launch sites are built

Closest partners. The number says how many times more often the tool runs on Adobe Experience Platform Launch sites than on an average website. Hover a partner for its share of sites.

Adobe Client Data Layer19×Adobe Target19×Adobe Experience Platform Identity Service17×Adobe Analytics17×Adobe Experience Manager12×Java10×Akamai Bot Manager6×Akamai mPulse6×Boomerang5×

Stacks we see most. Tools that tend to run together with Adobe Experience Platform Launch on the same websites. The percentage is the share of all 109 Adobe Experience Platform Launch sites that run the whole stack.

14 stacks · swipe, drag or use the arrows
#1

Adobe Experience Platform Launch + Adobe Experience Platform Identity Service + OneTrust + Adobe Analytics + Akamai

11.9%13 of 109 sites
#2

Adobe Experience Platform Launch + Adobe Experience Platform Identity Service + Adobe Experience Manager + Adobe Analytics + Adobe Target

11.9%13 of 109 sites
#3

Adobe Experience Platform Launch + Adobe Experience Manager + OneTrust + DigiCert + Akamai

9.2%10 of 109 sites
#4

Adobe Experience Platform Launch + Adobe Experience Platform Identity Service + OneTrust + DigiCert + Adobe Client Data Layer

9.2%10 of 109 sites
#5

Adobe Experience Platform Launch + Adobe Experience Platform Identity Service + Adobe Analytics + Boomerang + Akamai mPulse

9.2%10 of 109 sites
#6

Adobe Experience Platform Launch + OneTrust + DigiCert + Boomerang + Akamai mPulse

7.3%8 of 109 sites
#7

Adobe Experience Platform Launch + Adobe Experience Manager + Adobe Analytics + Linkedin Insight Tag + Facebook Pixel

6.4%7 of 109 sites
#8

Adobe Experience Platform Launch + Adobe Experience Manager + Akamai + Adobe Client Data Layer + Boomerang

4.6%5 of 109 sites
#9

Adobe Experience Platform Launch + DigiCert + Facebook Pixel + Twitter Ads

4.6%5 of 109 sites
#10

Adobe Experience Platform Launch + Linkedin Insight Tag + Facebook Pixel + Adobe Target + theTradeDesk

3.7%4 of 109 sites
#11

Adobe Experience Platform Launch + Adobe Target + GSAP + theTradeDesk + Handlebars

3.7%4 of 109 sites
#12

Adobe Experience Platform Launch + Akamai + Twitter Ads

5.5%6 of 109 sites
#13

Adobe Experience Platform Launch + Linkedin Insight Tag + Handlebars

4.6%5 of 109 sites
#14

Adobe Experience Platform Launch + Adobe Client Data Layer + Handlebars

3.7%4 of 109 sites

Usually installed alongside

The bigger the bubble, the more of the 109 Adobe Experience Platform Launch sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

OneTrust51%Adobe Analytics49%Google Analytics39%Linkedin Insight Tag25%Google Tag Manager39%Adobe Target23%Google Ads19%Microsoft Advertising16%Cart Functionality19%
Cookie consentAnalyticsTag managerA/B testingAdvertisingOnline store

Similar tools in its category

Tag managers: 13 tools known, 8 seen in our scans

Google Tag Manager1,427 sitesAlternativeEnsighten12 sitesAlternativeMatomo Tag Manager8 sitesAlternativeCommanders Act TagCommander6 sitesAlternativeAdobe DTM1 sitesAlternativeAddingwell SST1 sitesAlternativeSignal0 sitesAlternativeYottaa0 sitesAlternativeTealium40 sitesUsed together

How websites combine Adobe Experience Platform Launch with other tools

Relationships found on the websites that use it, from the same map status pages show.

Integrates with another 14Needs another tool 5Overlaps with another 5Complements another tool 3Built on a platform 1

Websites using Adobe Experience Platform Launch

109 websites use Adobe Experience Platform Launch: 4.3% of the 2,555 websites we scanned in the last 12 months. A selection is shown below.

Scores are out of 100: P Performance · A Accessibility · B Best practices · S SEO. Green 80+, yellow 65–79, orange 50–64, red below 50. The dot shows whether our last scan found the site failing (red) or not (green); Red, amber or blue: an active incident on the site's status page (outage, degraded, maintenance) or a failing scan; amber also means a certificate ending within 30 days. Hover the dot for details.

Who is behind Adobe Experience Platform Launch

From its own pages and public records, with sources

Its story

  1. 2018

    In October 2018 Adobe announced a sunset plan for Dynamic Tag Management and urged users to migrate to Launch. Launch became the successor for tag management.[2]

  2. 2019

    In July 2019 Dynamic Tag Management reached its first milestone: new properties could no longer be added.[2]

  3. 2020

    Adobe set July 14, 2020 for Dynamic Tag Management to go read-only. Properties stayed viewable, but no changes or new libraries could be published.[2]

  4. 2021

    The same notice said Dynamic Tag Management would reach end-of-life in January 2021, leaving Launch as the supported tag manager. This was the planned date at the time.[2]

Questions about Adobe Experience Platform Launch

What happened to Adobe Launch?
It is now called Tags in Adobe Experience Platform.[1]
What does it cost?
The overview says tags are offered to Adobe Experience Cloud customers as an included value-add feature.[1]
How many websites use Adobe Experience Platform Launch?
We found Adobe Experience Platform Launch on 109 of the 2,555 websites we scanned in the last 12 months (4.3%). 9 of them have a public status page.
What is Adobe Experience Platform Launch often used with?
Among the websites we scan, Adobe Experience Platform Launch is often found alongside Adobe Experience Platform Identity Service (55% of its sites), Java (51.4% of its sites), Adobe Experience Manager (50.5% of its sites).
What are the alternatives to Adobe Experience Platform Launch?
Other tag managers tools we recognize include Google Tag Manager, Tealium, Ensighten, Matomo Tag Manager.

Is your website built with Adobe Experience Platform Launch?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page