Firebox down?
An e-commerce website offering personalized gifts with fast delivery and free returns.
Recent User Report Trends for Firebox
Aggregated reports in the last 48 hours.
User Reports for Firebox
Recent issues reported by users from around the world (last 30 days).
Performance Insights
Performance
69/ 100
Accessibility
83/ 100
Best Practices
93/ 100
SEO
83/ 100
Page Load Time
3.01s
Page Size
2.84MB
Requests
138
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About Firebox & Technical Insights
Targets a broad audience for gift-giving, spanning all ages and genders. Focuses on those interested in novelty, humor, pop culture, and personalization. Primarily serves the UK and European markets.
Technologies Used
Analytics
Analytics
Website Details & Offering
Primary Call to Action
Shop now
Secondary Calls to Action
Sign upCreate an AccountView BasketTrack orderContact UsEnter email for notifications
Advertisements Present?
None
Allows User Accounts?
Yes
Headquarters Country
United Kingdom
Language
English
Primary Category
E-commerce
Revenue Source
E-commerce Sales
Pricing Summary
Per-item pricing displayed. Free standard delivery for orders over £50, otherwise £3.99. Next day express delivery £5.99. International shipping with potential duties. Add-on fees for gift wrap and 'CrapWrap'.
Value Proposition
Firebox offers a curated selection of unusual, humorous, and often personalizable gifts and gadgets designed to surprise and delight, making gift-giving fun and effortless.
Content & Features
Content Freshness Clues
New Arrivals sectionBestsellers sectionBlog mentionedCopyright © 2025 (suggests active maintenance)
Highlighted Features
Personalizable productsMystery BoxesCrapWrap™ anti-wrapping service100-day free returns24-hour dispatch
Mentioned Integrations
PayPalEvri (delivery partner)Royal Mail (delivery partner)
Tone & Style
HumorousInformalPlayfulQuirkyDirectSlightly irreverent
Target Audience Insights
Target Category Focus
Other
Target Country
Global
Audience Expertise Level
General Public
Gender Focus
All
Parenthood
Parents (and those buying for parents/kids)
Interests
Novelty, Humor, Pop Culture, Gifting, Personalization, Home Decor, Food & Drink, Pets, Gaming
Target Age Range
All (especially 18-60+ and those buying for kids)
Tech Skills
General Public
Geographic Focus
UK, Europe, Rest of World (as per shipping options)
Trust & Support Signals
Company Info Sections
About Us pageBlogPress inquiriesCorporate & WholesaleMission statement (implied by brand ethos)Company History (since 1998)
Support Channels Mentioned
EmailFAQ
Trust Signals Present
Customer reviews and rating (4.41 / 5.00 on REVIEWS.io)"Purchased X times" counter on productsFree Delivery thresholdFree Returns (100-day policy)10% Youth DiscountClear contact information (email)Established company history (since 1998)Clear payment methods (Visa, MasterCard, American Express, PayPal)Detailed FAQ sectionPrivacy Note, Terms and Conditions, Legal Notice links
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