A financial services website offering retirement planning, investment advice, and insurance products.
Recent User Report Trends for Principal
Aggregated reports in the last 48 hours.
User Reports for Principal
Recent issues reported by users from around the world (last 30 days).
About Principal & Technical Insights
The website targets individuals aged 45-65 with a middle to high income, interested in financial planning and retirement. It assumes users have at least a high school diploma but does not target specific genders or occupations.
Technologies Used
Website Details & Offering
Primary Call to Action
Talk with your financial professional about Principal®
Secondary Calls to Action
Learn more about your moneyDIY financial plan: 8 simple steps
Advertisements Present?
Low
Allows User Accounts?
Yes
Headquarters Country
United States
Language
English
Primary Category
Finance and Banking
Revenue Source
Other
Value Proposition
Simplify retirement savings by consolidating accounts, invest when ready, and retire on your terms.
Content & Features
Tone & Style
ProfessionalInformativeFormal
Content Freshness Clues
Last updated notices on articlesRecent blog posts
Highlighted Features
Retirement Wellness PlannerPrincipal® SimpleInvest portfoliosRetirement savings strategies
Target Audience Insights
Target Category Focus
Educational Resources
Target Country
Global
Audience Expertise Level
Intermediate
Income Level
Middle to High Income
Geographic Focus
United States
Brand Preference
Principal®
Gender Focus
All
Education
High School Diploma or Higher
Target Age Range
45-65
Interests
Financial Planning, Retirement
Tech Skills
Intermediate
Trust & Support Signals
Support Channels Mentioned
EmailPhone
Trust Signals Present
TestimonialsSecurity BadgesContact InfoRegulatory Information
Company Info Sections
About Us pageTeam BiosMission Statement
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