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A cosmetics website offering lip products, foundations, and services like free shipping and makeup sessions.

Recent User Report Trends for M·A·C

Aggregated reports in the last 48 hours.

User Reports for M·A·C

Recent issues reported by users from around the world (last 30 days).

About M·A·C & Technical Insights

The website primarily targets women aged 25-45 with an interest in beauty and fashion, who are likely to be familiar with MAC Cosmetics. The site's global accessibility suggests a broad appeal within this demographic.

Technologies Used

Analytics
BoomerangBoomerang
Akamai mPulseAkamai mPulse
OptimizelyOptimizely
Business & Marketing
OptimizelyOptimizely
PowerReviewsPowerReviews
Content
YouTubeYouTube
DrupalDrupal
Other
PWAPWA
Open GraphOpen Graph
WebpackWebpack
Module FederationModule Federation
Sales
Cart FunctionalityCart Functionality
Servers
Drupal MultisiteDrupal Multisite
AkamaiAkamai
LazySizesLazySizes
VarnishVarnish
Priority HintsPriority Hints
Web Development
jQueryjQuery
MustacheMustache
SentrySentry
DigiCertDigiCert
Select2Select2
core-jscore-js
ModernizrModernizr
LazySizesLazySizes
BoomerangBoomerang
jQuery UIjQuery UI
ReactReact
HSTSHSTS
styled-componentsstyled-components
LodashLodash
Akamai Bot ManagerAkamai Bot Manager
MobXMobX
PHPPHP

Website Details & Offering

Primary Call to Action

Shop E-Gift Cards

Secondary Calls to Action

Schedule a Free Makeup ServiceSubscribe + Get 15% Off

Advertisements Present?

Low

Allows User Accounts?

Yes

Headquarters Country

Global

Language

English

Primary Category

Fashion and Apparel

Revenue Source

E-commerce Sales

Value Proposition

Offers new and curated lip products, along with free makeup services and loyalty member benefits.

Content & Features

Tone & Style

Fashion-forwardInformalPlayful

Content Freshness Clues

Lipstick DayNew shadesNew formula

Highlighted Features

Lipglass Air Non-Sticky GlossLipglazer Glossy LinerStudio Fix Powder Plus Foundation

Target Audience Insights

Target Category Focus

Fashion and Apparel

Target Country

Global

Audience Expertise Level

Intermediate

Income Level

Middle to High

Geographic Focus

Global

Brand Preference

MAC Cosmetics enthusiasts

Gender Focus

Female

Target Age Range

25-45

Interests

Beauty, Fashion

Device Type

Mobile-friendly

Tech Skills

Intermediate

Trust & Support Signals

Trust Signals Present

Free Shipping + Returns for Loyalty MembersSchedule a Free Makeup Service

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