Updated

Technology · Other

Funding Choices

developers.google.com

Funding Choices was Google’s tool for consent and ad-blocking messages for publishers. It has moved into the Privacy & messaging tab of Ad Manager, AdMob and AdSense.[1][2]

Funding Choices is a messaging tool developed to assist website compliance with the EU General Data Protection Regulation (GDPR). It also helps recover lost revenue from ad-blocking users by providing options for alternative funding models or whitelisting.

Funding Choices belongs toCookie compliancecategory.

Now found in

Ad Manager, AdMob and AdSense[2]

Consent

Consent management for privacy laws such as GDPR[2]

Price

Free with an Ad Manager or AdMob account[3]

Revenue tools

Offerwall and ad blocking messages[2]

154websites

use it — 6% of the 2,555 websites we scanned in the last 12 months

#2of 34

tools in its category seen in our scans (we recognize 82)

2public pages

on UptimeCard — open any of them to see how that site is doing

In short: Funding Choices is no longer a separate product: open the Privacy & messaging tab in AdMob, Ad Manager or AdSense to review your messages.[1]

2.78% of all websites we track run Funding Choices▼ 0.01 points since 20 Sep

Should you use Funding Choices?

The 10-second version, from the vendor’s own pages and what we see in our scans

Funding Choices fits if…

  • Publishers who already run Ad Manager, AdMob or AdSense and need consent messages for privacy laws.[2]
  • Publishers who want ad-blocking messages in the same place as their ad account.[2]

Look elsewhere if…

  • Publishers who do not use Google’s ad platforms should use a consent tool of their own, since this one now lives inside those platforms.[1]
Old Funding Choices sign-in links no longer lead to a separate tool; settings now live in the ad platforms.[1]

How Funding Choices sites protect themselves

Share of the 154 sites we scanned that run each protection

HSTS38% · 59 sites

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS

reCAPTCHA18% · 28 sites

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse

Protections add up, they do not replace each other: a site can run all of them.

How Funding Choices sites are built

Closest partners. The number says how many times more often the tool runs on Funding Choices sites than on an average website. Hover a partner for its share of sites.

OpenX13×PubMatic12×Marfeel12×Prebid9×Google AdSense9×comScore8×Amazon Advertising8×Criteo8×Taboola6×

Stacks we see most. Tools that tend to run together with Funding Choices on the same websites. The percentage is the share of all 154 Funding Choices sites that run the whole stack.

8 stacks · swipe, drag or use the arrows
#1

Funding Choices + Google Sign-in + Facebook Login

4.5%7 of 154 sites
#2

Funding Choices + Google Sign-in + Firebase

3.9%6 of 154 sites
#3

Funding Choices + Vue.js + Nuxt.js

3.9%6 of 154 sites
#4

Funding Choices + Google Sign-in + Kaltura

3.2%5 of 154 sites
#5

Funding Choices + YouTube + Kaltura

3.2%5 of 154 sites
#6

Funding Choices + Firebase + Kaltura

3.2%5 of 154 sites
#7

Funding Choices + Sectigo + Kaltura

2.6%4 of 154 sites
#8

Funding Choices + Google Sign-in + Emotion

2.6%4 of 154 sites

Usually installed alongside

The bigger the bubble, the more of the 154 Funding Choices sites also run the tool. Colour shows what the tool does. Hover or tap a bubble for details.

Google Tag Manager90%Google Analytics89%Facebook Pixel25%Microsoft Clarity19%Prebid45%Google AdSense36%Amazon Advertising33%Cart Functionality19%
Tag managerAnalyticsAdvertisingOnline store

Similar tools in its category

Cookie compliance: 82 tools known, 34 seen in our scans

OneTrust423 sitesAlternativeCookiebot73 sitesAlternativeCookieYes59 sitesAlternativeTrustArc47 sitesAlternativeOsano43 sitesAlternativeUsercentrics34 sitesAlternativeKetch25 sitesAlternativeHubSpot Cookie Policy Banner20 sitesAlternativeDidomi36 sitesUsed together

Who is behind Funding Choices

From its own pages and public records, with sources

Operated by

Google LLC[5]

Its story

  1. 2017

    Funding Choices launched in beta in June 2017. Publishers could show visitors with ad blockers a custom message to allow ads or buy an ad-free pass through Google Contributor.[4]

  2. 2018

    In April 2018 Google began expanding Funding Choices to 31 more countries and started a test of publishers’ own subscription services inside it.[6]

  3. 2020

    In July 2020 Funding Choices added GDPR and CCPA consent messages and began integrating with the IAB Europe TCF v2.0 standard. It became a general consent management platform.[3]

Questions about Funding Choices

Where did Funding Choices go?
It moved into the Privacy & messaging tab of AdMob, Ad Manager and AdSense.[1][2]
What did it start as?
A beta tool that let publishers show a custom message to visitors using an ad blocker.[4]
How many websites use Funding Choices?
We found Funding Choices on 154 of the 2,555 websites we scanned in the last 12 months (6%). 2 of them have a public status page.
What is Funding Choices often used with?
Among the websites we scan, Funding Choices is often found alongside Google Tag Manager (90.3% of its sites), Google Analytics (89% of its sites), Prebid (44.8% of its sites).
What are the alternatives to Funding Choices?
Other cookie compliance tools we recognize include OneTrust, Cookiebot, CookieYes, TrustArc.

Is your website built with Funding Choices?

UptimeCard checks it around the clock, tells you the minute it stops answering, and gives your visitors a status page.

Monitor my site freeCreate a status page