Official Rolex website selling Swiss luxury watches with information on collections, sports partnerships, and initiatives.
Recent User Report Trends for Rolex.Com
Aggregated reports in the last 48 hours.
User Reports for Rolex.Com
Recent issues reported by users from around the world (last 30 days).
Performance Insights
Performance
43/ 100
Accessibility
96/ 100
Best Practices
75/ 100
SEO
85/ 100
Page Load Time
6.24s
Page Size
11.16MB
Requests
62
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About Rolex.Com & Technical Insights
Rolex targets affluent individuals (30+ with a growing younger demographic) who value luxury, prestige, craftsmanship, and status. This includes professionals, celebrities, and watch enthusiasts with global presence and diverse interests like sports and arts.
Technologies Used & Relationships
Website Details & Offering
Primary Call to Action
Discover the collection
Secondary Calls to Action
Find an Official Rolex Retailer [27]Configure your Rolex [21, 38]Explore the world of Rolex [10]Discover new models [32]Learn more (on various features/initiatives) [39]
Advertisements Present?
None
Allows User Accounts?
No
Headquarters Country
Switzerland
Language
English
Primary Category
E-commerce
Revenue Source
E-commerce Sales
Pricing Summary
Rolex watches range from $5,000 to over $100,000, with popular models starting around $12,000. Prices vary based on materials, movements, popularity, and demand. The website does not directly list prices for specific models. [11, 20]
Value Proposition
Rolex offers timeless, prestigious, and meticulously crafted luxury timepieces that symbolize success, achievement, and heritage, often serving as enduring investments. [14, 31]
Content & Features
Content Freshness Clues
New watches 2025 section [12, 21, 32, 39]Newsroom with dated articles (e.g., 'THE LAND-DWELLER. 3/31/2025') [42]Reference to 'New models' and 'latest creations' [39]Copyright notice (implied up-to-date by site's nature and content)
Highlighted Features
Precision (-2/+2 seconds per day) [19]Self-winding mechanism [19]Autonomy (up to 72 hours power reserve) [19]Waterproofness (Oyster case) [19]Resistance to magnetism [19]Reliability and Durability [19]In-house production of components [3, 31]Use of high-quality materials (Oystersteel, gold, platinum, RLX titanium, precious stones) [23, 43]Iconic watch models (e.g., Oyster Perpetual, Daytona, Submariner, GMT-Master II) [10, 37]Rolex Certified Pre-Owned Programme [12, 27, 36]Blockchain-powered identity chip technology (for security and authenticity) [28, 29]
Mentioned Integrations
YouTube [3, 21]Instagram [3, 21]Threads [3, 21]Facebook [3, 21]LinkedIn [3, 21]X (formerly Twitter) [3, 21]Pinterest [3, 21]Weibo [3, 21]WeChat [3, 21]
Tone & Style
FormalLuxuriousPrestigiousAuthoritativeRefinedElegantTechnical (when discussing watch features)Aspirational
Target Audience Insights
Target Category Focus
Luxury Goods
Target Country
Global
Audience Expertise Level
General Public (with an interest in luxury goods), Intermediate to Expert (for watch enthusiasts)
Job Type
Business professionals, celebrities, athletes, fashion icons, watch enthusiasts
Income Level
Affluent, high-net-worth individuals
Geographic Focus
Global urban centers
Brand Preference
Luxury brands, high-end watches
Gender Focus
All
Target Age Range
30 and above, with increasing younger affluent individuals (20-39)
Interests
Luxury, prestige, craftsmanship, timeless design, investment, sports (golf, tennis, motor sport, yachting, equestrianism), arts, exploration
Device Type
Mobile (64.76%), Desktop (35.24%) [6]
Trust & Support Signals
Company Info Sections
About Us page/section [3, 17, 21]History of Rolex/Founder (Hans Wilsdorf) [3, 17, 24]Mission Statement (implied through values like excellence, precision, durability) [3, 14, 19]Sustainability initiatives [3, 17, 41]Company overview [17]Information on manufacturing process ('Excellence in the making') [19]
Support Channels Mentioned
Email (customer.services@rolex.co.uk mentioned in third-party search results) [7]Social Media (Instagram, Facebook, X, LinkedIn, Pinterest, Weibo, WeChat) [3, 7, 21]Official Rolex Retailers for servicing [26, 34, 40]Service Centre locator [26, 27, 40]FAQs [19, 34]
Trust Signals Present
High-quality imagery and video [39]Professional, polished design [15]Clear navigation and site structure [21]Detailed 'About Rolex' and 'Watchmaking' sections [3, 17, 19]Mention of in-house production and quality control [3, 19, 31]Commitment to sustainability and social responsibility [3, 41]Presence of official social media channels [3, 21]Mentions of a 5-year international guarantee and 10-year service recommendation [16, 19, 34]Privacy Notice and Legal Notice [4, 21]Accessibility Statement [35, 46]Rolex Certified Pre-Owned program [12, 27, 36]Use of blockchain and identity chip technology for authenticity and security [28, 29]
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Related Keywords
These keywords represent common themes, topics, and technologies associated with rolex.com.
rolexswiss watchesluxury watchesoyster perpetualland-dwellertwinlockwatcheschronometerswiss madetimepiecessport watchestenniswimbledonequestrianismshow jumpinggrand slamsportsperformanceprecisionheritagecraftsmanshipdesignstyleeleganceclassic watchesautomatic watchesmechanical watches
Additional Domain & Security Details
- Domain Name
 - rolex.com
 - Registrar
 - Key-Systems GmbH
 - Registrar IANA ID
 - 269
 - Registrar Email
 - abusereport@key-systems.net
 - Registrar Phone
 - +49.68949396850
 - Registrar Website
 - http://www.key-systems.net
 - Creation Date
 - August 20, 1998
 - Expiration Date
 - August 19, 2034
 - Days Remaining
 - 3364 days
 - Registry Status
 - clientTransferProhibited
 - serverDeleteProhibited
 - serverTransferProhibited
 - serverUpdateProhibited
 
- Last Checked (Registry)
 - June 3, 2025 at 04:34:22 PM UTC