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Official Rolex website selling Swiss luxury watches with information on collections, sports partnerships, and initiatives.

Recent User Report Trends for Rolex.Com

Aggregated reports in the last 48 hours.

User Reports for Rolex.Com

Recent issues reported by users from around the world (last 30 days).

Performance Insights

Performance
43/ 100
Accessibility
96/ 100
Best Practices
75/ 100
SEO
85/ 100
Page Load Time
6.24s
Page Size
11.16MB
Requests
62

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About Rolex.Com & Technical Insights

Rolex targets affluent individuals (30+ with a growing younger demographic) who value luxury, prestige, craftsmanship, and status. This includes professionals, celebrities, and watch enthusiasts with global presence and diverse interests like sports and arts.

Technologies Used & Relationships

Other
Module FederationModule Federation
WebpackWebpack
PWAPWA
Web Development
HSTSHSTS
EmotionEmotion
DigiCertDigiCert

Website Details & Offering

Primary Call to Action

Discover the collection

Secondary Calls to Action

Find an Official Rolex Retailer [27]Configure your Rolex [21, 38]Explore the world of Rolex [10]Discover new models [32]Learn more (on various features/initiatives) [39]

Advertisements Present?

None

Allows User Accounts?

No

Headquarters Country

Switzerland

Language

English

Primary Category

E-commerce

Revenue Source

E-commerce Sales

Pricing Summary

Rolex watches range from $5,000 to over $100,000, with popular models starting around $12,000. Prices vary based on materials, movements, popularity, and demand. The website does not directly list prices for specific models. [11, 20]

Value Proposition

Rolex offers timeless, prestigious, and meticulously crafted luxury timepieces that symbolize success, achievement, and heritage, often serving as enduring investments. [14, 31]

Content & Features

Content Freshness Clues

New watches 2025 section [12, 21, 32, 39]Newsroom with dated articles (e.g., 'THE LAND-DWELLER. 3/31/2025') [42]Reference to 'New models' and 'latest creations' [39]Copyright notice (implied up-to-date by site's nature and content)

Highlighted Features

Precision (-2/+2 seconds per day) [19]Self-winding mechanism [19]Autonomy (up to 72 hours power reserve) [19]Waterproofness (Oyster case) [19]Resistance to magnetism [19]Reliability and Durability [19]In-house production of components [3, 31]Use of high-quality materials (Oystersteel, gold, platinum, RLX titanium, precious stones) [23, 43]Iconic watch models (e.g., Oyster Perpetual, Daytona, Submariner, GMT-Master II) [10, 37]Rolex Certified Pre-Owned Programme [12, 27, 36]Blockchain-powered identity chip technology (for security and authenticity) [28, 29]

Mentioned Integrations

YouTube [3, 21]Instagram [3, 21]Threads [3, 21]Facebook [3, 21]LinkedIn [3, 21]X (formerly Twitter) [3, 21]Pinterest [3, 21]Weibo [3, 21]WeChat [3, 21]

Tone & Style

FormalLuxuriousPrestigiousAuthoritativeRefinedElegantTechnical (when discussing watch features)Aspirational

Target Audience Insights

Target Category Focus

Luxury Goods

Target Country

Global

Audience Expertise Level

General Public (with an interest in luxury goods), Intermediate to Expert (for watch enthusiasts)

Job Type

Business professionals, celebrities, athletes, fashion icons, watch enthusiasts

Income Level

Affluent, high-net-worth individuals

Geographic Focus

Global urban centers

Brand Preference

Luxury brands, high-end watches

Gender Focus

All

Target Age Range

30 and above, with increasing younger affluent individuals (20-39)

Interests

Luxury, prestige, craftsmanship, timeless design, investment, sports (golf, tennis, motor sport, yachting, equestrianism), arts, exploration

Device Type

Mobile (64.76%), Desktop (35.24%) [6]

Trust & Support Signals

Company Info Sections

About Us page/section [3, 17, 21]History of Rolex/Founder (Hans Wilsdorf) [3, 17, 24]Mission Statement (implied through values like excellence, precision, durability) [3, 14, 19]Sustainability initiatives [3, 17, 41]Company overview [17]Information on manufacturing process ('Excellence in the making') [19]

Support Channels Mentioned

Email (customer.services@rolex.co.uk mentioned in third-party search results) [7]Social Media (Instagram, Facebook, X, LinkedIn, Pinterest, Weibo, WeChat) [3, 7, 21]Official Rolex Retailers for servicing [26, 34, 40]Service Centre locator [26, 27, 40]FAQs [19, 34]

Trust Signals Present

High-quality imagery and video [39]Professional, polished design [15]Clear navigation and site structure [21]Detailed 'About Rolex' and 'Watchmaking' sections [3, 17, 19]Mention of in-house production and quality control [3, 19, 31]Commitment to sustainability and social responsibility [3, 41]Presence of official social media channels [3, 21]Mentions of a 5-year international guarantee and 10-year service recommendation [16, 19, 34]Privacy Notice and Legal Notice [4, 21]Accessibility Statement [35, 46]Rolex Certified Pre-Owned program [12, 27, 36]Use of blockchain and identity chip technology for authenticity and security [28, 29]

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Related Keywords

These keywords represent common themes, topics, and technologies associated with rolex.com.

rolexswiss watchesluxury watchesoyster perpetualland-dwellertwinlockwatcheschronometerswiss madetimepiecessport watchestenniswimbledonequestrianismshow jumpinggrand slamsportsperformanceprecisionheritagecraftsmanshipdesignstyleeleganceclassic watchesautomatic watchesmechanical watches

Additional Domain & Security Details

Domain Name
rolex.com
Registrar
Key-Systems GmbH
Registrar IANA ID
269
Registrar Phone
+49.68949396850
Creation Date
August 20, 1998
Expiration Date
August 19, 2034
Days Remaining
3364 days
Registry Status
  • clientTransferProhibited
  • serverDeleteProhibited
  • serverTransferProhibited
  • serverUpdateProhibited
Last Checked (Registry)
June 3, 2025 at 04:34:22 PM UTC

Record Last Updated
June 3, 2025 at 04:34:22 PM UTC