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An email newsletter platform for creators, businesses, and e-commerce shops to build and monetize newsletters.

Recent User Report Trends for Buttondown

Aggregated reports in the last 48 hours.

What is Buttondown's current status?

All systems are operational

No active incidents reported.

User Reports for Buttondown

Recent issues reported by users from around the world (last 30 days).

Performance Insights

Performance
86/ 100
Accessibility
100/ 100
Best Practices
100/ 100
SEO
100/ 100
Page Load Time
2.13s
Page Size
0.53MB
Requests
35

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About Buttondown & Technical Insights

Buttondown primarily targets independent creators, writers, artists, indie publishers, software developers, small business owners, and marketers who seek a simple, private, and effective platform for managing and monetizing email newsletters.

Technologies Used

Analytics
Vercel AnalyticsVercel Analytics
Other
WebpackWebpack
Open GraphOpen Graph
Module FederationModule Federation
Servers
Next.jsNext.js
VercelVercel
Priority HintsPriority Hints
Web Development
Next.jsNext.js
SentrySentry
HSTSHSTS
Node.jsNode.js
ReactReact

Website Details & Offering

Primary Call to Action

Start Your Newsletter

Secondary Calls to Action

Sign Up for freeLog InSee all features and pricingContact UsRead More

Advertisements Present?

None

Allows User Accounts?

Yes

Headquarters Country

United States

Language

English

Primary Category

Blogging

Revenue Source

Subscriptions

Pricing Summary

Freemium model: Free for the first 100 subscribers (with limitations) or 1,000 subscribers, then tiered subscription plans (e.g., $9/month up to 1,000 subscribers, $29/month up to 5,000, $79/month up to 10,000), with optional add-ons for features like custom domain archives, multiple newsletters, automations, whitelabeling, and teams. [2, 3, 6, 10, 15]

Value Proposition

Buttondown provides the simplest, most elegant, and privacy-focused way for creators and businesses to build, send, and monetize email newsletters, allowing them to focus on writing without complications or revenue cuts. [1, 20, 22]

Content & Features

Content Freshness Clues

Recent reviews mentioning 2025 dates [1, 16, 18]GitHub repository updates (e.g., 'Updated yesterday', 'Updated 3 weeks ago') [21]References to recent platform shifts (e.g., people moving away from Substack in 2024) [1]

Highlighted Features

Privacy-first & GDPR-compliant [1, 5, 22]Automations & workflows [1, 5]Markdown support & simple editor [1, 5, 10]Native Stripe integration (creators keep 100% revenue) [1, 2, 5]Concierge migration service [1, 5]Analytics (optional) [1, 2, 5]Paid subscriptions [2, 5, 22]RSS-to-email feeds [1, 5, 12]Unlimited contributor accounts [1]Tagging & segmentation [1, 3]Comments & surveys [1, 3, 5]API access [1, 5]Custom domains [3]Email attachments [5]Ability to send from your own email [5]

Mentioned Integrations

Stripe [1, 2, 5]Zapier [1, 10]RSS (for feeds) [1, 5, 12]API (first-party) [1, 5]GitHub (for internal operations/roadmap) [12, 21]Netlify (for deployments, mentioned in migration context) [12]Namecheap (for domains, mentioned in migration context) [12]Bear app (WYSIWYG Markdown editor, mentioned in a user's workflow) [12]

Tone & Style

MinimalistSimpleCleanDirectHonestProfessionalCaringUser-focused

Target Audience Insights

Target Category Focus

Business Services

Target Country

Global

Audience Expertise Level

General Public / Intermediate

Job Type

Writers, Journalists, Artists, Indie Publishers, Solo Creators, Software Developers, Small Business Owners, Marketers

Income Level

Small business owners, individual creators, independent professionals

Geographic Focus

All

Brand Preference

Independent software, privacy-focused, customer-centric

Interests

Newsletter creation, email marketing, content monetization, privacy, simplicity, direct communication, audience building, independent software

Device Type

All

Target Age Range

All

Tech Skills

Intermediate

Trust & Support Signals

Company Info Sections

About Us page (implied) [6]Founder (Justin Duke) information [1, 8, 23]Mission statement (implied by value proposition and focus) [1, 9]Company structure (small, remote, independent, self-funded, profitable) [3, 8, 22]Public roadmap [21]

Support Channels Mentioned

Email (concierge@buttondown.com) [3]Personal support from founder [8, 23]Public discussion forum [21]

Trust Signals Present

Testimonials and positive reviews [4]Clear mention of founder (Justin Duke) [1, 8, 23]Privacy-first and GDPR-compliant claims [1, 5, 22]Concierge migration service [1, 5]Transparency about company (independent, self-funded, profitable) [3, 22]Public roadmap and documentation [21]Explicit statement of not taking a cut from paid subscriptions [1, 3, 4]Student and non-profit discounts [15]

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Additional Domain & Security Details

Domain Name
buttondown.email
Registrar
1API GmbH
Registrar IANA ID
1387
Registrar Email
abuse@1api.net
Registrar Phone
+49.68949396850
Registrar Website
https://dnsimple.com
Creation Date
May 1, 2017
Expiration Date
May 1, 2026
Days Remaining
273 days
Registry Status
  • clientTransferProhibited
Last Checked (Registry)
August 2, 2025 at 12:54:05 AM UTC

Record Last Updated
August 2, 2025 at 12:54:05 AM UTC