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A browser extension that blocks ads, pop-ups, and malware to enhance browsing speed and privacy.

Recent User Report Trends for Adblock Plus

Aggregated reports in the last 48 hours.

User Reports for Adblock Plus

Recent issues reported by users from around the world (last 30 days).

Performance Insights

Performance
74/ 100
Accessibility
70/ 100
Best Practices
96/ 100
SEO
85/ 100
Page Load Time
2.31s
Page Size
0.84MB
Requests
53

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About Adblock Plus & Technical Insights

Adblock Plus targets a global internet audience, particularly those seeking an ad-free, faster, and more private browsing experience across various desktop and mobile browsers. It appeals to general users and intermediate tech users interested in online control.

Technologies Used

Analytics
Google AnalyticsGoogle Analytics
Google Tag ManagerGoogle Tag Manager
OptimizelyOptimizely
Business & Marketing
OptimizelyOptimizely
Other
HTTP/3HTTP/3
Open GraphOpen Graph
Servers
FirebaseFirebase
Web Development
FirebaseFirebase
HSTSHSTS

Website Details & Offering

Primary Call to Action

Download Adblock Plus

Secondary Calls to Action

Learn moreSupport fair publishers by allowing Acceptable AdsContributeReport an issueContact our team via emailDonateUpgrade to Premium

Advertisements Present?

None

Allows User Accounts?

Yes

Headquarters Country

Global

Language

English

Primary Category

Technology and Software

Revenue Source

Freemium

Pricing Summary

Freemium. Core ad blocking is free, operating partly on donations. A Premium version is available for $4/month or $40/year, offering additional features like blocking cookie consent notices and floating videos. [1, 4, 6, 7, 10, 23]

Value Proposition

Adblock Plus offers users a cleaner, faster, and more private internet experience by blocking annoying ads, disabling tracking, and preventing malware. It aims to put users in control of their web experience. [2, 7, 9, 20]

Content & Features

Tone & Style

InformativeDirectUser-centricTechnicalEmpowering

Content Freshness Clues

Blog posts with dates (e.g., October 13, 2023, August 21, 2024)"Last updated" dates on review articles (e.g., January 4, 2025)Copyright © 2025 (website footer)

Highlighted Features

Block annoying ads (video ads, pop-ups, banners, etc.) [2, 9, 20]Disable tracking (online activity, browsing history, social media tracking) [2, 9, 10, 19]Improve browsing speed / faster page loading [2, 7, 20, 23]Reduce data consumption (especially mobile) [7, 22]Block sites known to spread malware / enhanced security [2, 7, 9, 20]Customizable filter lists / add your own filters [9, 10, 15, 23, 27]Allow "Acceptable Ads" (configurable) [2, 9, 15]Block YouTube ads [1, 10, 16, 17]Block cookie consent notices (Premium feature) [1, 6, 13]Block floating videos (Premium feature) [1, 6]Block push notifications (free feature) [6, 23]

Mentioned Integrations

ChromeFirefoxSafariMicrosoft EdgeOperaYandex BrowserInternet ExplorerAndroid (Adblock Browser, Samsung Internet)iOS (Safari)SDKs for partnersEasyListEasyPrivacy

Target Audience Insights

Target Category Focus

Other

Target Country

Global

Audience Expertise Level

General Public / Intermediate

Job Type

All

Culture

All

Income Level

All

Geographic Focus

All (global, particularly US and EU)

Ethnicity

All

Gender Focus

All

Education

All

Target Age Range

All

Device Type

Desktop Browsers (Chrome, Firefox, Edge, Safari, Opera, Yandex), Mobile Browsers (Android, iOS Safari, Samsung Internet)

Interests

Online privacy, Ad-free browsing, Faster internet, Tech enthusiasts

Tech Skills

General Public / Intermediate

Trust & Support Signals

Support Channels Mentioned

EmailHelp Center/FAQSupport ForumDocumentationIssue Reporter

Trust Signals Present

"World's #1 free ad blocker" claim [2]Millions of users [1, 2, 3]Open-source project (GPLv3) [2, 3, 4, 9, 16, 21]Clear privacy policy [36]Mentions of academic research (Stanford Law School) [1, 9]Positive reviews on third-party sites [8, 26]Company information (eyeo GmbH, founded 2006, Germany) [1, 3, 7, 11, 19]"Acceptable Ads" initiative and independent committee [2, 3, 7, 15, 30]Dedicated support channels [12, 16]Regular updates and issue resolution [14]Compatibility across major browsers and mobile devices [2, 3, 11, 12, 13, 17, 22]

Company Info Sections

About Us pageCompany name (eyeo GmbH) [1, 3, 7, 11]Founding year (2006) [1, 3, 7, 11, 19]Location (Cologne, Germany) [7, 11, 19]Mission statement (implied: better internet, user-centric) [1, 7, 34]CEO/Managing Director (Till Faida) [19, 32]Revenue [11, 19]Employee count [11, 19]

Additional Domain & Security Details

Domain Name
adblockplus.org
Registrar
RegistryGate GmbH
Registrar IANA ID
1328
Registrar Email
abuse@registrygate.com
Registrar Phone
+49.1805734437
Registrar Website
www.registrygate.com
Creation Date
June 9, 2006
Expiration Date
June 9, 2026
Days Remaining
363 days
Registry Status
  • clientTransferProhibited
  • autoRenewPeriod
Last Checked (Registry)
June 12, 2025 at 08:03:40 AM UTC

Record Last Updated
June 12, 2025 at 08:03:40 AM UTC